A cartoon rocket launches upward with flames, surrounded by glowing dollar coin icons and digital graphs, symbolizing financial growth and investment success against a vibrant, futuristic background.

Is your channel strategy driving growth, or just draining margin?

Rethink channel incentives. Watch our on-demand webinar to discover smarter strategies that drive profit, performance, and real business outcomes.

Deborah Watson , International Sales & Channel Incentive Strategy Leader, BI WORLDWIDE EMEA More about the author

Traditional channel programmes are no longer enough if you are looking for growth. Simply offering more rewards or increasing MDF budgets won’t move the needle. To truly elevate performance, leaders must rethink how they inspire action across their reseller, distributor, and partner ecosystems.

What you’ll learn:

  • Smarter incentives, real impact
    Discover how transformational incentive programmes can drive deliberate action aligned with your business outcomes.
  • Beyond “more rewards”
    Learn why more points or bigger budgets aren’t the answer, and what to do instead.
  • Channel maturity matters
    Understand how the maturity of your channel affects programme effectiveness and what you can do to evolve.
  • Aligning incentives with outcomes
    Shift from rewarding activity to incentivising results that truly matter.

Watch on demand