Why doubling commissions doesn’t double sales
The blind spot in your incentive strategy
Most organisations are asking the wrong question: “What rewards do employees want?” The answer is usually cash – but behavioural economics and modern motivation science show that what people say they want isn’t always what drives stronger performance. Real impact comes from understanding how motivation actually works, especially across the middle of the workforce where the greatest opportunity for lift often exists.
Dr. Brad Shuck , Professor and Programme Director of the Human Resource and Organisational Development Programme; Co-founder, OrgVitals, University of Louisville
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Watch this webinar to hear Dr. Brad Shuck, University of Louisville professor and globally recognised expert in employee engagement, as he shares evidence-based strategies to unlock smarter, more effective performance across your workforce.
You’ll learn:
- How to apply behavioural economics principles to inspire every level of your workforce
- Why your middle performers represent your greatest opportunity for growth and what reliably motivates them
- Which types of rewards drive the most impact (and which popular options fall flat)