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A man in a blue blazer, holding a coffee cup, smiles while looking at a laptop. The background is blurred with a bright, airy office setting and a blue-green geometric design on the right side.

SalesMaker®

Ready. Set. Sell.

Sales contests should motivate. Turn the energy into results that impact your bottom line.

Sales contests made easy.

Sales contests work—but only if they’re easy to set up, understand and execute.

SalesMaker® is the leading all-in-one platform that makes running contests a breeze by helping you:

  • Set clear goals: Define rules and structure effortlessly.
  • Engage your team: Keep everyone motivated and focused.
  • Reward success: Offer personalised, impactful rewards.

Remove the need for timely and costly in-house platform development

SalesMaker® draws from real-world experience and behavioural science that has been gathered through years of research. Our ready-to-use sales contest platform removes the need for costly development, allowing you to spend time on the things that matter.

It works because it’s;

  • Flexible. You can run different contests for an unlimited number of individuals and teams.
  • Totally supported. You can design the contest yourself or rely on our experienced team of contest designers. Either way, we’re here to answer any questions you have.
  • Seriously motivating. Our Global Rewards Marketplace includes something for everyone (think: merchandise, experiences, event tickets, travel and more) — which means they’ll work that much harder to get what they really want.

The SalesMaker® app lets your team track progress and claim rewards—anytime, anywhere. Watch your sales climb.

Nine proven contest structures to drive results:

Award Them Now

Quickly, easily, and instantly issue awards to programme participants. No contest setup or activity tracking required.

Challengepoint™

Earn-as-you-go award payout structure for short-term contests, allowing participants to self-select goals.

Do this get that

Reward participants every time they complete a specific activity or product sale.

GoalQuest®

The only patented rules structure that allows participants to self-select their goals with an all-or-nothing award payout.

Leaderboard

Create a competitive stack ranking. Issue awards to those achieving the top rankings with corresponding payouts.

A white bar chart icon inside a green circle, with three bars of increasing height from left to right. The background is solid green.

Double Down

Built as a quarterly objective programme broken into three monthly segments with escalating goals/rewards each month.

Learn2Earn

Reinforce learning, test for competency, reward for results.

Objectives

Assign a specific objective to each participant and reward them for achievement.

Step it up

Assign a specific objective to each participant, define levels of performance and reward participants for the highest level they achieve.

Our work speaks for itself

View all case studies
  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Championing a head-to-head sales incentive

    A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme’s start.
    Learn More
  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Tapping into success

    A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Article

    Do sales incentives actually work?

    Do sales incentives actually work? Is there a measurable and consistent benefit to revenue, employee satisfaction and overall business success? Find out more.

  • Article

    How to structure sales incentives

    A well-designed sales incentive structure isn’t just a nice-to-have—it’s the engine behind a high-performing sales team. It sets the framework for what’s rewarded, how it’s earned, and how it’s delivered. But here’s the thing: one size never fits all. Even businesses in the same industry face different challenges, goals, and team dynamics. That’s why your sales incentive plan needs to […]

  • Close-up view of several parked cars in a row, with a colorful pink and blue overlay creating a vibrant, abstract effect. The focus is on the front wheel and headlight of the nearest car.

    Article

    Are cash-based incentives a thing of the past in automotive sales?

    The automotive industry is undergoing fundamental changes. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs?

The best way to get started is to get in touch!

Speak to a member of our expert team to learn how our solutions can motivate your sales teams.

Let’s talk