Sales contests made easy.
Sales contests work—but only if they’re easy to set up, understand and execute.
SalesMaker® is the leading all-in-one platform that makes running contests a breeze by helping you:
- Set clear goals: Define rules and structure effortlessly.
- Engage your team: Keep everyone motivated and focused.
- Reward success: Offer personalised, impactful rewards.
Remove the need for timely and costly in-house platform development
SalesMaker® draws from real-world experience and behavioural science that has been gathered through years of research. Our ready-to-use sales contest platform removes the need for costly development, allowing you to spend time on the things that matter.
It works because it’s;
- Flexible. You can run different contests for an unlimited number of individuals and teams.
- Totally supported. You can design the contest yourself or rely on our experienced team of contest designers. Either way, we’re here to answer any questions you have.
- Seriously motivating. Our Global Rewards Marketplace includes something for everyone (think: merchandise, experiences, event tickets, travel and more) — which means they’ll work that much harder to get what they really want.
The SalesMaker® app lets your team track progress and claim rewards—anytime, anywhere. Watch your sales climb.
Nine proven contest structures to drive results:

Award Them Now
Quickly, easily, and instantly issue awards to programme participants. No contest setup or activity tracking required.

Challengepoint™
Earn-as-you-go award payout structure for short-term contests, allowing participants to self-select goals.

Do this get that
Reward participants every time they complete a specific activity or product sale.

GoalQuest®
The only patented rules structure that allows participants to self-select their goals with an all-or-nothing award payout.

Leaderboard
Create a competitive stack ranking. Issue awards to those achieving the top rankings with corresponding payouts.

Double Down
Built as a quarterly objective programme broken into three monthly segments with escalating goals/rewards each month.

Learn2Earn
Reinforce learning, test for competency, reward for results.

Objectives
Assign a specific objective to each participant and reward them for achievement.

Step it up
Assign a specific objective to each participant, define levels of performance and reward participants for the highest level they achieve.
Our work speaks for itself
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Championing a head-to-head sales incentive
A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme’s start.Learn More -
Tapping into success
A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Do sales incentives actually work?
Do sales incentives actually work? Is there a measurable and consistent benefit to revenue, employee satisfaction and overall business success? Find out more.
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How to structure sales incentives
A well-designed sales incentive structure isn’t just a nice-to-have—it’s the engine behind a high-performing sales team. It sets the framework for what’s rewarded, how it’s earned, and how it’s delivered. But here’s the thing: one size never fits all. Even businesses in the same industry face different challenges, goals, and team dynamics. That’s why your sales incentive plan needs to […]
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Are cash-based incentives a thing of the past in automotive sales?
The automotive industry is undergoing fundamental changes. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs?
The best way to get started is to get in touch!
Speak to a member of our expert team to learn how our solutions can motivate your sales teams.