Sales contests made easy.
Sales contests work—but only if they’re easy to set up, understand and execute.
SalesMaker® is the leading all-in-one platform that makes running contests a breeze by helping you:
- Set clear goals: Define rules and structure effortlessly.
- Engage your team: Keep everyone motivated and focused.
- Reward success: Offer personalised, impactful rewards.
Remove the need for timely and costly in-house platform development
SalesMaker® draws from real-world experience and behavioural science that has been gathered through years of research. Our ready-to-use sales contest platform removes the need for costly development, allowing you to spend time on the things that matter.
It works because it’s;
- Flexible. You can run different contests for an unlimited number of individuals and teams.
- Totally supported. You can design the contest yourself or rely on our experienced team of contest designers. Either way, we’re here to answer any questions you have.
- Seriously motivating. Our Global Rewards Marketplace includes something for everyone (think: merchandise, experiences, event tickets, travel and more) — which means they’ll work that much harder to get what they really want.
The SalesMaker® app lets your team track progress and claim rewards—anytime, anywhere. Watch your sales climb.
Nine proven contest structures to drive results:
Award Them Now
Quickly, easily, and instantly issue awards to programme participants. No contest setup or activity tracking required.
Challengepoint™
Earn-as-you-go award payout structure for short-term contests, allowing participants to self-select goals.
Do this get that
Reward participants every time they complete a specific activity or product sale.
GoalQuest®
The only patented rules structure that allows participants to self-select their goals with an all-or-nothing award payout.
Leaderboard
Create a competitive stack ranking. Issue awards to those achieving the top rankings with corresponding payouts.
Double Down
Built as a quarterly objective programme broken into three monthly segments with escalating goals/rewards each month.
Learn2Earn
Reinforce learning, test for competency, reward for results.
Objectives
Assign a specific objective to each participant and reward them for achievement.
Step it up
Assign a specific objective to each participant, define levels of performance and reward participants for the highest level they achieve.
Our work speaks for itself
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Championing a head-to-head sales incentive
A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme’s start.Learn More -

Tapping into success
A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Insights Lab
Recognition Programme Maturity
Most organisations we speak to are surprised to discover how much untapped potential still exists within their recognition programme. Our Recognition Programme Maturity model is a five-stage framework designed to help you benchmark where you are today and uncover how you can deepen impact, align with strategic goals, and build a resilient, forward-looking employee experience.
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Webinar
Webinar | What’s next for work 2026
The workplace of tomorrow is being shaped by our experiences today and by leaders who believe that learning, belonging, and recognition can transform both people and performance. Watch this webinar to learn about the 5 key trends shaping work in 2026 and beyond.
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Article
What’s next for work 2026
Is it possible the world could move even faster? Buckle up, because that’s exactly what’s happening. Here are five key trends shaping 2026 and beyond.
The best way to get started is to get in touch!
Speak to a member of our expert team to learn how our solutions can motivate your sales teams.