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Home Who We Serve Technology
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Technology

The bleeding edge of behavioural economics

Trusted by major technology companies to drive better business outcomes by attracting, inspiring, and retaining a high-performing workforce; increasing sales force effectiveness; boosting partner loyalty; and energising event audiences.

Engage employees

We help you attract, inspire, and retain a high-performing workforce by:

  • Strengthening your culture
  • Connecting employees to your culture and purpose
  • Improving your employee experience
  • Making employees feel valued for their contributions
  • Increasing employees’ sense of belonging
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Motivate sellers

We help clients boost sales and improve profitability by driving the engagement and effectiveness of their sales force. We realise every situation is different and there’s no one-size-fits all solution and we apply behavioural economic principles to design innovative solutions that drive sellers’ behaviour and performance by:

  • Boosting your sales force’s awareness, emotional commitment, and focus on achieving goals
  • Driving sales enablement and high-value activities
  • Increasing your sales force’s knowledge, skills, and ability to position your value proposition and sell your solutions
  • Inspiring, recognising, and rewarding sales goal attainment and incremental sales improvement across all performance levels
  • Optimising your sales incentive and recognition investment
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Boost partner loyalty

We help you build strong, lasting relations with distributors, resellers, and solution providers by boosting their engagement, sales, and loyalty. Whether it’s partner segmentation analysis, traditional sales incentives, learning solutions, or a learn and earn combination, we help create opportunities for your channel partners to effectively communicate your company’s value proposition and keep your business top of mind by:

  • Analysing and segmenting channel partner performance
  • Identifying initiatives to drive growth and profitability that will maximise your channel marketing ROI
  • Gaining channel partners’ mindshare and keeping your business top of mind
  • Driving channel sales enablement and high-value activities
  • Increasing channel partners’ knowledge, skills, and ability to position your value proposition and sell your solutions
  • Inspiring, recognising, and rewarding channel sales growth across all channel partner segments and/or tiers
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Energise event audiences

We help you design and execute world-class events that will energise and inspire your audience by:

  • Bringing fresh thinking, ideas, and solutions to elevate the overall experience
  • Delivering holistic, audience-centric thinking and solutions – beyond just creative, production, and logistics – to inspire audiences and maximise the impact of every event
  • Providing a one-stop-shop approach that simplifies the demands of planning, coordinating, and operating world-class events
  • Leveraging our extensive global footprint, resources, and local-market expertise to execute global events that accommodate the unique needs of each market
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Our work speaks for itself.

View all case studies
  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Championing a head-to-head sales incentive

    A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme’s start.
    Learn More
  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Tapping into success

    A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Article

    Do sales incentives actually work?

    Do sales incentives actually work? Is there a measurable and consistent benefit to revenue, employee satisfaction and overall business success? Find out more.

  • Article

    How to structure sales incentives

    A well-designed sales incentive structure isn’t just a nice-to-have—it’s the engine behind a high-performing sales team. It sets the framework for what’s rewarded, how it’s earned, and how it’s delivered. But here’s the thing: one size never fits all. Even businesses in the same industry face different challenges, goals, and team dynamics. That’s why your sales incentive plan needs to […]

  • Close-up view of several parked cars in a row, with a colorful pink and blue overlay creating a vibrant, abstract effect. The focus is on the front wheel and headlight of the nearest car.

    Article

    Are cash-based incentives a thing of the past in automotive sales?

    The automotive industry is undergoing fundamental changes. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs?