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Home Who We Serve Automotive
A red off-road vehicle driving on a rocky mountain trail, surrounded by rugged, sunlit terrain. Sun rays pierce through the cloudy sky, casting light on the mountainous landscape.

Automotive

Rev up performance

Trusted by major automotive industry organisations to help exceed sales goals, elevate customer satisfaction, cement service retention, and maximise parts growth.

Welcome to the fast lane.

The automotive industry is complex and rapidly evolving. 

We get it. And we’re strategic partners who stay three laps ahead, so you get tangible bottom-line results.

  • Amp up sales in new vehicles, CPO, accessories, F&I, wholesale & retail, parts, service acquisition, retention, and dollars per RO. 
  • Generate excitement about new products.
  • Create brand loyalty and advocacy.
  • Fine-tune your strategies to make the most of your energy and investments.

Dealer Loyalty

Commercial

Passenger

Industrial

Parts and service

Powersports

Shift your performance culture into overdrive.

We’re industry pioneers who leverage proven incentive structures backed by the science of behavioural economics.

Our world-renowned strategies include customised programmes to engage, onboard, educate, inspire, certify, recognise, and motivate your team with integrated solutions including:

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In-person and virtual events

Dealer events. Product launches. Experiential marketing. Incentive trips.

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Goal setting

Turn new dealers into top dealers. Turn top dealers into superstars.

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Gamification

Use game mechanics to take your learning and goal setting to the next level.

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Learning and certification

Build curriculum and learning schedules that keep your brand top of mind and above board.

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Rewards and recognition

Inspire employees and dealer partners with aspirational goods, experiences, and learning opportunities.

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Attract and retain top talent

Create a work environment where people want to join, stay, and do their best work. Your bottom line will thank you.

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Our work speaks for itself

View all case studies

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A smiling person with short curly hair and glasses sits at a desk, looking at a laptop in a bright office space. Abstract orange and blue geometric shapes overlay the image.

    Article

    Why tracking sales incentive results is important

    A person with short curly hair and glasses smiles while looking at a laptop in a bright office. Orange and blue translucent geometric shapes overlay the image. Why tracking sales incentive results is important Is your sales incentive programme delivering the results you need? Our comprehensive guide reveals how to track and optimise your incentives for maximum impact. Learn the key elements of a successful sales incentive programme, tailored to different cultural contexts and drive business growth today!

  • A man in a gray suit is sitting in a meeting room, holding a document with colorful pie charts. He gestures as he explains to unseen colleagues, with a window providing natural light in the background.

    Article

    How to Calculate the Value of Sales Incentives: Maximising ROI and ROO

    Discover how to calculate the value of sales incentives with a focus on ROI and ROO, & actionable steps to design effective incentive programmes.

  • A man in a suit is sitting on an orange chair with a laptop on his lap. He is smiling and looking to the side. The setting appears to be a modern, warmly lit office or lounge area.

    Article

    Sales Incentives vs Sales Commission

    When considering what attracts an employee to a new employer, it’s essential to understand the distinct roles that compensation and sales incentives play. Compensation, which ensures fair payment for the work performed, is often what initially draws a person to a role. In contrast, sales incentives are what keep employees motivated, engaged, and striving for continuous improvement.