BIW Middle East | Harnessing behavioural economics

Our approach

We integrate behavioural economics and psychological principles into programme design, communications, and rewards. Backed by research, this approach boosts achievement, engagement, and performance—creating programmes driven by insight, not guesswork.

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Design an engaging campaign

Reward behaviours, then achievements, then results.

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Engage your audience correctly

Nudge from knowing it, to feeling it, to doing it.

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Use dynamic visual scorecards

Make them bold, clear, and compelling.

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Reach out the right way

Simply, frequently and with relevance.

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Pick the right rewards

Reward progress, and results will follow.

Idiosyncratic Fit

According to behavioural research studies, a major reason individuals choose which incentive or loyalty programs to join is based on whether or not they identify an idiosyncratic fit.

Dopamine

The human brain and our nervous system controls all the organs in our body and communicate to each other through chemicals (molecules). These chemicals play a particularly important role in generating all human emotions and responses, everything from sleep to wakefulness, creativity, stress, calmness, sadness, excitement, energy, happiness etc.

A vibrant, abstract depiction of a human head silhouette filled with swirling, colorful clouds and neural patterns, symbolizing creativity and the mind. A periodic table element box labeled 8 dp Dopamine is in the corner.

A group of white paper airplanes flies in the same direction on a black background. An orange paper airplane diverges, following a separate path shown by a dashed line. A small block in the corner reads, What is... Preference reversal.

The right reward

Cash is king. We’ve all heard that phrase. A variety of studies have shown that when asked, most people will say “give me the cash” in exchange for motivating their behaviour – but when it comes to actually doing that behaviour, more people are motivated by non-cash rewards. This is a clear example of Preference Reversal – Saying one thing and doing another.

See the science in action

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Case Study

LEADing the way

A soft drink manufacturer has always believed that if they could effectively turn their 60,000+ employees into brand scouts and ambassadors, they could open doors to thousands of new opportunities.
Case Study

Accelerating sales, driving results

A luxury automotive manufacturer had been experiencing a drop in sedan sales as customers shifted their attention towards SUVs and trucks. They partnered with us to reignite their luxury sedan sales, resulting in a massive increase in sales.
Case Study

Impacting sales confidence through gamification

A telecommunications client asked for help creating a single destination for employee understanding and confidence in company products, features, and benefits – a repository of foundational information on all products. They wanted to encourage engagement with a set of curated educational and experiential material, as well as measure understanding and retention of knowledge related to the products.

Let’s talk

Want to know more or looking for support? Speak to one of our expert team!

Behavioural Economics