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Thought Leadership, Case Studies and Blog Posts

Worthwhile results stem from in-depth research, so we make all of our research content available for you to read as you please.

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  • Five people in business attire are gathered around a table, collaborating and discussing documents. Bright orange and purple geometric shapes are in the background, adding a modern touch to the office setting.

    Article

    How to structure sales incentives

    Discover how to structure a sales incentive programme that motivates your team, drives performance, and delivers ROI—without the guesswork. From milestone rewards to self-selected goals, this guide has you covered.

  • Four professionally dressed people stand together smiling, looking at a laptop and tablet, against a modern, colorful geometric background. They appear to be collaborating or discussing something positive.

    Article

    Do sales incentives actually work?

    Do sales incentives actually work? Is there a measurable and consistent benefit to revenue, employee satisfaction and overall business success? Find out more.

  • A person points to a document with colorful charts and graphs on a table, with more papers and a laptop in the background, suggesting data analysis or a business meeting.

    Case Study

    LEADing the way

    A soft drink manufacturer has always believed that if they could effectively turn their 60,000+ employees into brand scouts and ambassadors, they could open doors to thousands of new opportunities.

  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Case Study

    Accelerating sales, driving results

    A luxury automotive manufacturer had been experiencing a drop in sedan sales as customers shifted their attention towards SUVs and trucks. They partnered with us to reignite their luxury sedan sales, resulting in a massive increase in sales.

  • A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.

    Case Study

    Impacting sales confidence through gamification

    A telecommunications client asked for help creating a single destination for employee understanding and confidence in company products, features, and benefits – a repository of foundational information on all products. They wanted to encourage engagement with a set of curated educational and experiential material, as well as measure understanding and retention of knowledge related to the products.

  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Case Study

    Tapping into success

    A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.

  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Case Study

    Championing a head-to-head sales incentive

    A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme’s start.

  • Close-up of several parked cars in a row, focusing on the wheel and front side of a red car, with a pink and blue color overlay creating a vibrant, stylized effect.

    Article

    Are cash-based incentives a thing of the past in automotive sales?

    The automotive industry is undergoing fundamental changes. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs?

  • A dark background with a wide beam of light shining from the top left. On the bottom right is a gold circular logo with the text THE WATCHES OF SWITZERLAND GROUP inside.

    Case Study

    Unifying recognition to create a culture of shared values

    Learn how The Watches of Switzerland Group fostered a culture of shared values using a unified recognition programme.

  • Hands reaching up amidst colorful confetti with the text: Driving early recognition significantly aids in developing a recognition-rich culture.

    Article

    Developing successful recognition programmes through early recognition

    Recognising people early in their tenure is a proven strategy to boost employee engagement.

  • Smiling woman with curly hair wearing glasses, a gray blazer, and a lanyard stands in a modern office. She holds a pen and gestures with her hands. Pink and orange geometric shapes overlay the image corners.

    Article

    Sales incentive systems to motivate teams

    In a perfect world, your sales team isn’t just meeting targets, but also exceeding them. The best way to achieve this is through effective sales incentives to motivate your team to go above and beyond.

  • Two people sit across from each other at a table in a modern office, engaged in conversation with a laptop open. Digital communication icons are overlaid, representing networking or connectivity concepts.

    Article

    3 ways to drive culture and strategy with data insights

    In today’s dynamic work environment, HR professionals often find themselves managing complaints and culture clashes rather than shaping company culture and strategy. But how can HR leaders get back to focusing their influence on both short- and long-term company goals effectively? The answer lies in data.