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Home Who We Serve Automotive
A red off-road vehicle driving on a rocky mountain trail, surrounded by rugged, sunlit terrain. Sun rays pierce through the cloudy sky, casting light on the mountainous landscape.

Automotive

Rev up performance

Trusted by major automotive industry organisations to help exceed sales goals, elevate customer satisfaction, cement service retention, and maximise parts growth.

Welcome to the fast lane.

The automotive industry is complex and rapidly evolving. 

We get it. And we’re strategic partners who stay three laps ahead, so you get tangible bottom-line results.

  • Amp up sales in new vehicles, CPO, accessories, F&I, wholesale & retail, parts, service acquisition, retention, and dollars per RO. 
  • Generate excitement about new products.
  • Create brand loyalty and advocacy.
  • Fine-tune your strategies to make the most of your energy and investments.

Dealer Loyalty

Commercial

Passenger

Industrial

Parts and service

Powersports

Shift your performance culture into overdrive.

We’re industry pioneers who leverage proven incentive structures backed by the science of behavioural economics.

Our world-renowned strategies include customised programmes to engage, onboard, educate, inspire, certify, recognise, and motivate your team with integrated solutions including:

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In-person and virtual events

Dealer events. Product launches. Experiential marketing. Incentive trips.

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Goal setting

Turn new dealers into top dealers. Turn top dealers into superstars.

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Gamification

Use game mechanics to take your learning and goal setting to the next level.

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Learning and certification

Build curriculum and learning schedules that keep your brand top of mind and above board.

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Rewards and recognition

Inspire employees and dealer partners with aspirational goods, experiences, and learning opportunities.

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Attract and retain top talent

Create a work environment where people want to join, stay, and do their best work. Your bottom line will thank you.

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Our work speaks for itself

View all case studies

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Smiling woman with curly hair wearing glasses, a gray blazer, and a lanyard stands in a modern office. She holds a pen and gestures with her hands. Pink and orange geometric shapes overlay the image corners.

    Article

    Sales incentive systems to motivate teams

    In a perfect world, your sales team isn’t just meeting targets, but also exceeding them. The best way to achieve this is through effective sales incentives to motivate your team to go above and beyond.

  • Two people sit across from each other at a table in a modern office, engaged in conversation with a laptop open. Digital communication icons are overlaid, representing networking or connectivity concepts.

    Article

    3 ways to drive culture and strategy with HR leaders

    In today’s dynamic work environment, HR professionals often find themselves managing complaints and culture clashes rather than shaping company culture and strategy. But how can HR leaders get back to focusing their influence on both short- and long-term company goals effectively? The answer lies in data.

  • Three professionals sit at a table, smiling and talking with laptops and notebooks. Text promotes a webinar on recognition in business, featuring Ken Fairchild and Amy Stern, with their photos and titles displayed.

    Webinar

    Webinar | Driving business and culture

    Watch this webinar to learn about how Medtronic leverages their recognition initiatives to drive organisational objectives. Ken Fairchild from Medtronic will discuss how they were able to improve free cash flow, market share, and other key CEO priorities.