Multi-Channel Marketing
Activate. Engage. Amplify.
Work with our Customer Engagement Group to identify critical touchpoints and build a unique approach designed to move the needle on your key performance metrics.
Always be on your customers’ radar.
Looking to connect with prospects? Win new business? Nurture relationships? Studies show it can take six to eight interactions to cut through the noise and get attention. We combine email, engaging digital content, direct mail, and more to reach key audiences and encourage them to take action that brings them closer to you. Whether you’d like to see customers register for your online program, book an appointment, take a survey, purchase product, or (for your own sales teams) sell more product, we can help.
For positive reinforcement, we build in rewards. From small gift kits and swag to merchandise options like sports equipment, home entertainment, appliances, luggage, and jewelry to travel, event tickets, and more, personalised rewards motivate customers to take the next step and motivate sales teams to become top performers.
Take a multi-faceted approach to drive results.
Research and Data Analytics
We help drive the results you need through data and analytics that address key business and program issues throughout the program lifecycle.
Communications
The amount of information your customers, employees, and sales teams is presented with every day, hour, and minute continues to grow. Capture and keep their attention, and stand out from the noise.
Rewards
Motivating your audience with amazing rewards doesn’t have to be complicated. From the hottest brands and getaways to hard-to-get sports tickets, local staycations, tours, sightseeing, and learning opportunities—whatever ignites their passion
Our work speaks for itself
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Driving New Account Growth with Goal-Oriented Motivation
By combining personal accountability with strategic goal-setting, this high-impact incentive program empowered sales reps to surpass targets and fuel new account growth — proving that when motivation is tailored, performance follows.Learn More -
Empowering Leadership Through Recognition
This case study shows how a targeted recognition campaign empowered managers to celebrate leadership, driving a 60% increase in participation and strengthening a values-led culture.Learn More -
Accelerating Accessory Sales with GoalQuest®
In a high-stakes first quarter, a major paint retailer across Australia and New Zealand needed an immediate uplift in accessory sales to meet aggressive budget targets.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
Sales incentive structures that work
Reinforcement is most effective when it happens immediately after the desired behaviour occurs. The longer the delay, the less likely the behaviour will be adequately reinforced.
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Article
How to Calculate the Value of Sales Incentives: Maximising ROI and ROO
Discover how to calculate the value of sales incentives with a focus on ROI and ROO, and actionable steps to design effective incentive programmes.
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Article
Sales Incentives vs Sales Commission
Learn about the roles that commission (often part of a compensation package) and sales incentives (often non-financial benefits) play in the workplace.
The best way to get started is to get in touch!
Speak to a member of our expert team to learn how our solutions can engage your channel.