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Multi-Channel Marketing

Activate. Engage. Amplify.

Work with our Customer Engagement Group to identify critical touchpoints and build a unique approach designed to move the needle on your key performance metrics.

Always be on your customers’ radar.

Looking to connect with prospects? Win new business? Nurture relationships? Studies show it can take six to eight interactions to cut through the noise and get attention. We combine email, engaging digital content, direct mail, and more to reach key audiences and encourage them to take action that brings them closer to you. Whether you’d like to see customers register for your online program, book an appointment, take a survey, purchase product, or (for your own sales teams) sell more product, we can help.

For positive reinforcement, we build in rewards. From small gift kits and swag to merchandise options like sports equipment, home entertainment, appliances, luggage, and jewelry to travel, event tickets, and more, personalised rewards motivate customers to take the next step and motivate sales teams to become top performers.

Take a multi-faceted approach to drive results.

A person uses a calculator and laptop, overlaid with a digital graph showing upward arrows, symbolizing growth or progress. Papers and charts are visible on the desk, and a yellow and white abstract background is present.

Research and Data Analytics

We help drive the results you need through data and analytics that address key business and program issues throughout the program lifecycle.

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Communications

The amount of information your customers, employees, and sales teams is presented with every day, hour, and minute continues to grow. Capture and keep their attention, and stand out from the noise.

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Rewards

Motivating your audience with amazing rewards doesn’t have to be complicated. From the hottest brands and getaways to hard-to-get sports tickets, local staycations, tours, sightseeing, and learning opportunities—whatever ignites their passion

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Our work speaks for itself

View All Case Studies
  • A woman looking thoughtful next to text that reads, Are your channel incentives changing behavior or only rewarding the final result?.

    Winning channel partner mindshare

    Channel programs often assume the surest way to get more attention from partners is to put more money at the end of the sale. That logic made sense when vendors were competing primarily on payout. It’s much less useful now that partners are juggling nearly nine vendor programs on average, each asking for training, pipeline development, customer conversations, and other demands.
    Learn More
  • A woman holding a laptop and a man pointing at the screen, with the text Dont ask what people want. Design something worth working toward. overlayed.

    The problem with money

    The research is clear. If you inspire people, they are more likely to rise to the challenge. Cash compensates. Inspiration motivates. If you want people to stretch, don’t just ask what they want. Design a reward they can anticipate, experience, remember, and retell.
    Learn More
  • Two workers in blue uniforms and hard hats operate machinery in a factory.

    Why customer value should shape your incentive strategy

    Customer value isn’t created when a customer buys from you. It’s created when they stay. Discover how non-sales teams create customer value through retention, adoption and renewals, and why those behaviours should shape your incentive strategy.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A woman looking thoughtful next to text that reads, Are your channel incentives changing behavior or only rewarding the final result?.

    Article

    Winning channel partner mindshare

    Channel programs often assume the surest way to get more attention from partners is to put more money at the end of the sale. That logic made sense when vendors were competing primarily on payout. It’s much less useful now that partners are juggling nearly nine vendor programs on average, each asking for training, pipeline development, customer conversations, and other demands.

  • A woman holding a laptop and a man pointing at the screen, with the text Dont ask what people want. Design something worth working toward. overlayed.

    Article

    The problem with money

    The research is clear. If you inspire people, they are more likely to rise to the challenge. Cash compensates. Inspiration motivates. If you want people to stretch, don’t just ask what they want. Design a reward they can anticipate, experience, remember, and retell.

  • Two workers in blue uniforms and hard hats operate machinery in a factory.

    Article

    Why customer value should shape your incentive strategy

    Customer value isn’t created when a customer buys from you. It’s created when they stay. Discover how non-sales teams create customer value through retention, adoption and renewals, and why those behaviours should shape your incentive strategy.

The best way to get started is to get in touch!

Speak to a member of our expert team to learn how our solutions can engage your channel.