Think you’ve seen what your sales team’s capable of? Think again.

When it comes to contests and incentives, there are levels. You could say that designing one is simple: Set some goals, offer some rewards, then sit back and watch your sales people work like crazy to achieve their objectives. Easy, right?

Companies invest millions in sales incentives but are they investing wisely? Are there approaches to incentives that bring out the best in a salesforce? And what role, if any, do elements such as communications or analytics play in bringing out the best return from a sales team incentive solution?

At BI WORLDWIDE, we know effective sales incentives understand human behaviour. Because motivation is personal, our solutions lean into individual preference to drive positive behaviours, change habits, and optimise incremental sales. Sales team incentives may not be rocket science, but an effective one certainly is behavioural science.

Our goal with every incentive? To drive more effort. More activity. More sales.

Our contest and incentive solutions do this by:

• Tapping into inspiration and emotion, and offering desirable rewards like high-end merchandise, experiences, and travel
• Setting sales goals that connect back to the purpose of the incentive programme and overall business objectives
• Engaging middle performers, where the biggest opportunity for growth exists