Thought Leadership
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Article
Leveraging sales incentives
Creating an effective sales incentive program is crucial for driving performance and achieving business goals. Here are some things to consider when designing a successful sales incentive strategy.
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Article
Driving loyalty program success: the importance of timely communications
In today’s world, attention goes where it’s demanded. If you’re not nurturing, reminding, promoting and communicating, you can be certain someone else will.
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Article
Confronting the Burnout Epidemic: Strategies for Organisations to Foster Employee Wellbeing
In our constantly connected world, burnout has always been a looming threat. But in 2020, burnout exploded overnight. Millions found themselves jobless, grappling with financial and food insecurity.
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Article
A blueprint for success: running a retail sales incentive program
Once upon a time in the heart of a bustling metropolis, there stood a branch of a thriving retail store named “Bright Ideas.” Across the country, the store was known for its friendly staff, quality products and vibrant atmosphere.
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Article
Crafting Winning Programs with Early Recognition
An effective employee recognition program depends on active participation from both employees and leaders. But how can a company ensure everyone gets involved?
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Article
Introducing the Australian Consumer Loyalty Survey
Consumer-facing organisations in Australia can overcome declining consumer sentiment by investing in their loyalty programs.
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Article
4 ways to hook customers into your loyalty program
First impressions are everything and for a brand the stakes couldn’t be higher. During the acquisition phase of the customer lifecycle, these first impression moments are subject to snap observations that can lead to inaccurate judgments and drop-offs.
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Article
The Challenges of the Modern Workplace: The 2024 Global Workplace Report Unpacked
The recently released 2024 Gallup report on the state of the global workplace highlights significant trends and challenges that are particularly relevant for Australian employers.
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Article
Idiosyncratic Fit
According to behavioural research studies, a major reason individuals choose which incentive or loyalty programs to join is based on whether or not they identify an idiosyncratic fit.