Three’s a crowd

Too many programs

A biotech client was administering three different programs from three different suppliers: a recognition site, a sales incentive platform, and a service anniversary plateau program. Each was managed by a different area of the company, making it difficult to have any synergy for their 100,000+ employees across 100 countries. They needed a more effective, simpler solution for not only these key initiatives, but also to run special programs, deliver training, support product launches and promote well-being.

One ecosystem

We built a relationship and started to bring things together under one umbrella using the DayMaker system. In the first six months of operation, recognition activity doubled from the original program. As the relationship progressed, we converted their subsidiary division’s sales reward programs as well as their worldwide service anniversary program. Now, individual unit leaders can run audience-smart promotions specific to their groups’ core business objectives and employees benefit from earning points from all the programs versus receiving disparate awards.

As the business unit transitioned their sales compensation model, we helped them move from individual compensation to a more-collaborative ecosystem model focused on long-term customer support behaviors supported by rewarding qualitative and quantitative performance.

The numbers tell the story

• Recognition activity increased by 66% in year-over-year utilisation and had 70% global engagement in year one.
• Over 25 special programs have been implemented across the globe.
• The client’s overall revenue increased from $64.36B to $72.04B in the first two full years of operation.

The journey of consolidation has not only delivered results but has also increased collaboration across the organisation.