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Home Who We Serve Communications, Media, and Entertainment
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Communications, Media, and Entertainment

Driving employee engagement and sales results that lead to customer satisfaction.

Educating, engaging, and inspiring your frontline associates to positively change behaviours that drive incremental effort that increases sales results, employee loyalty and customer satisfaction.

Problems we solve.

Motivate all sellers

We inspire your entire sales team to drive positive change, profitability, and sales growth by:

  • Shortening the ramp-up time to awareness and understanding of key initiatives to drive incremental goal achievement across the entire sales force.
  • Keying in on high-value behaviours that correlate to sales initiatives.
  • Leveraging gamification to educate your sales force on key knowledge and skills to best position your value proposition to end-users.
  • Optimising your sales incentive and recognition investment.
Blurry image of a speaker in a suit onstage, holding a microphone, addressing an audience. The room is dimly lit, with attendees mostly out of focus, suggesting a conference or presentation setting.

Engage and inspire your employees

We help you attract, inspire, and retain a high-performing salesforce by:

  • Recognising key behaviours and achievements.
  • Connecting employees to your culture and purpose.
  • Improving your employee experience.
  • Rewarding employees for living the culture on a daily basis.
  • Making employees feel valued for their contributions.
A smiling woman with curly hair sits at a table, looking up. She is surrounded by several people clapping, all wearing business attire. A laptop is visible in front of her. The atmosphere appears celebratory and supportive.

Increase partner loyalty

We assist you in fostering strong, enduring relationships, and boosting sales and profitability with distributors, resellers, and solution providers by:

  • Analysing and segmenting the performance of channel partners.
  • Identifying initiatives to drive growth and profitability, thereby maximising your channel marketing ROI.
  • Securing mindshare among channel partners and keeping your business at the forefront.
  • Promoting channel sales enablement and high-value activities.
  • Elevating channel partners’ knowledge, skills, and ability to position your value proposition and sell your solutions effectively.
  • Motivating, acknowledging, and rewarding channel sales growth across all segments and/or tiers of channel partners.
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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A person with short curly hair and glasses smiles while looking at a laptop in a bright office. Orange and blue translucent geometric shapes overlay the image.

    Article

    Why tracking sales incentive results is important

    Is your sales incentive programme delivering the results you need? Our comprehensive guide reveals how to track and optimise your incentives for maximum impact. Learn the key elements of a successful sales incentive programme, tailored to different cultural contexts and drive business growth today!

  • A collection of colorful wooden human figures standing closely together, representing diversity and community. Each figure is painted in a different bright color, creating a vibrant and unified group.

    Article

    The power of belonging in workplace culture

    A diverse workforce alone does not create an inclusive workplace culture. Without meaningful inclusion efforts, diversity risks becoming a box-ticking exercise rather than a catalyst for change. To create a workplace where employees feel valued and empowered, businesses must take a strategic approach, ensuring that recognition and rewards foster a genuine sense of connection and appreciation.

  • Collage of four images from a McDonalds and Cargill event, showcasing colorful, illuminated displays with text like Imagining the Future. People are interacting with the exhibits featuring modern, sleek designs and agricultural themes.

    Article

    How to make your event technology work harder and smarter

    Are rising AV and technology costs putting a strain on your event budget? Learn how to make your event technology work harder and smarter with our top tips and expert insights. From negotiating better terms to leveraging emerging technologies, we’ve got you covered. Dive in to find out how you can deliver exceptional experiences without overspending!