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Home Elevate Intelligence event London
A woman wearing glasses looks ahead, illuminated by colorful neon lines and glowing star shapes on a dark background, creating a futuristic and vibrant atmosphere.

Elevate Intelligence: Activating behaviours that drive business performance

29th April 2026 | 2.00PM | London, UK

Reserve your spot

Buyers are demanding proof that employee engagement translates into real business results. This session reveals how our agents activate the behaviours that are tied to clear outcomes and measurable performance lift.

Join us at the IBM Innovation Studio to discover how BI WORLDWIDE and IBM are combining behavioural science and AI to deliver programmes with strategic reinforcement, actionable visibility, and optimisation that transforms impact into undeniable performance gains. 

Event Schedule:

2:00 – 2:30 pm — Check-in

2:30 – 3:30 pm — AI experience, innovation studio tour and refreshments

3:30 – 5:00 pm — IBM x BIW presentation

5:00 – 6:30 pm — Networking and drinks reception

Key learning objectives:

  • Human-centred AI design that builds confidence, reduces friction, and increases usage.
  • Real-world examples of AI agents activating behaviours that drive measurable performance.
  • Strategies to turn recognition, nominations, and celebrations into performance drivers.

Find the IBM Innovation Studio at Floor 5, 20 York Road | London | SE1 7ND

Map showing the location of IBM London near Belvedere Road, close to the London Eye, Jubilee Gardens, Waterloo Station, The London Dungeon, and SEA LIFE London Aquarium. Nearby roads and landmarks are labeled.

Registration is required. Space is limited. RSVP today!

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Marketing Consent

Host

  • A smiling older man with glasses, a bald head, and a short white beard wearing a light purple shirt, standing in front of a solid bright orange background.

    Phil Williams

    Head of Employee Programmes and Sales and Channel Incentives, BI WORLDWIDE EMEA

    Phil Williams is Head of Employee Programmes and Sales and Channel Incentives at BI WORLDWIDE EMEA, where he leads the design and delivery of global engagement solutions. With over two decades of experience across sectors including banking, automotive, pharma, and tech, Phil specialises in driving behaviour change through innovative reward, recognition, and communication strategies. He’s led major initiatives, from building a 100+ person in-house agency at a Big Four firm to delivering programmes for half a million employees across 100+ countries. A former agency co-founder and senior leader, Phil brings deep strategic insight and hands-on expertise to every stage of programme development.

Speakers

  • A woman with long brown hair, wearing a green sweater and a gold chain necklace, smiles in front of an orange background.

    Beth Sundberg

    Vice President, Technology Solutions Group, BI WORLDWIDE

    Beth leads BI WORLDWIDE’s Technology Solutions Group and drives innovation and forward-thinking solutions through technology. Beth has been with BIW for 25 years and has a wide range of experience serving BIW’s Fortune 500 clients across many industries. Now, Beth’s primary focus is developing creative solutions for our customers that drive engagement and behaviour through technology.

  • A woman with long blonde hair wearing a black blazer smiles confidently with her arms crossed in front of a bright turquoise background.

    Caroline Cantrell

    AI Governance and Agentic AI Sales Leader, IBM

    Caroline Cantrell leads sales and business development for IBM’s watsonx portfolio across the UK and Ireland, specialising in agent monitoring, risk management, regulatory compliance, and end‑to‑end AI governance. Previously, she led IBM’s UKI Data Security business, advancing AI security, quantum‑safe technology, and compliance with regulations including GDPR and HIPAA. Caroline brings deep expertise in enterprise software and SaaS and is passionate about helping organisations strengthen data security and governance.

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