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Home Elevate Intelligence event London
A woman wearing glasses looks ahead, illuminated by colorful neon lines and glowing star shapes on a dark background, creating a futuristic and vibrant atmosphere.

Elevate Intelligence: Activating behaviours that drive business performance

29th April 2026 | 2.00PM | London, UK

Reserve your spot

Buyers are demanding proof that employee engagement translates into real business results. This session reveals how our agents activate the behaviours that are tied to clear outcomes and measurable performance lift.

Join us at the IBM Innovation Studio to discover how BI WORLDWIDE and IBM are combining behavioural science and AI to deliver programmes with strategic reinforcement, actionable visibility, and optimisation that transforms impact into undeniable performance gains. 

Event Schedule:

2:00 – 2:30 pm — Check-in

2:30 – 4:00 pm — Discovery session and AI experience

4:00 – 5:00 pm — Networking and drinks reception

Key learning objectives:

  • Human-centred AI design that builds confidence, reduces friction, and increases usage.
  • Real-world examples of AI agents activating behaviours that drive measurable performance.
  • Strategies to turn recognition, nominations, and celebrations into performance drivers.

Find the IBM Innovation Studio at Floor 5, 20 York Road | London | SE1 7ND

Map showing the location of IBM London near Belvedere Road, close to the London Eye, Jubilee Gardens, Waterloo Station, The London Dungeon, and SEA LIFE London Aquarium. Nearby roads and landmarks are labeled.

Registration is required. Space is limited. RSVP today!

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Marketing Consent

Host

  • A smiling older man with glasses, a bald head, and a short white beard wearing a light purple shirt, standing in front of a solid bright orange background.

    Phil Williams

    Head of Employee Programmes and Sales and Channel Incentives, BI WORLDWIDE EMEA

    Phil Williams is Head of Employee Programmes and Sales and Channel Incentives at BI WORLDWIDE EMEA, where he leads the design and delivery of global engagement solutions. With over two decades of experience across sectors including banking, automotive, pharma, and tech, Phil specialises in driving behaviour change through innovative reward, recognition, and communication strategies. He’s led major initiatives, from building a 100+ person in-house agency at a Big Four firm to delivering programmes for half a million employees across 100+ countries. A former agency co-founder and senior leader, Phil brings deep strategic insight and hands-on expertise to every stage of programme development.

Speakers

  • A woman with long brown hair, wearing a green sweater and a gold chain necklace, smiles in front of an orange background.

    Beth Sundberg

    Vice President, Technology Solutions Group, BI WORLDWIDE

    Beth leads BI WORLDWIDE’s Technology Solutions Group and drives innovation and forward-thinking solutions through technology. Beth has been with BIW for 25 years and has a wide range of experience serving BIW’s Fortune 500 clients across many industries. Now, Beth’s primary focus is developing creative solutions for our customers that drive engagement and behaviour through technology.

  • Mark Osborn is a global enterprise technology leader with a passion for building strategic partnerships and helping organizations transform through the application of AI

    Mark Osborn

    IBM AI Ecosystem Leader EMEA in London, United Kingdom

    Mark is a global enterprise technology leader passionate about using AI to drive organisational transformation. Beginning his career during the dot‑com boom, he helped businesses establish their early online presence and later worked across the UK, Germany, and Singapore. After joining IBM in 2003 through an acquisition, he held senior roles in sales, technical leadership, and service delivery across Europe and Asia. Today, Mark leads IBM’s AI & Data Ecosystem business in EMEA, supporting partners in selling, embedding, and delivering solutions built on IBM technology.

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