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Incentives and rewards

  • A smiling woman with curly hair in a denim jacket looks at her smartphone against a blue and purple geometric background.

    Insights Lab

    The Sales Leaders guide to incentive mastery

    Discover the science of sales motivation with our handy ‘big little book’. Learn how to design irresistible incentives, choose the right rewards, and drive performance across global teams.

  • Smiling person with curly hair holds a coffee cup and a phone, wearing a gray blazer and white top, standing in front of a vibrant orange and pink background with a white triangle on the left.

    Insights Lab

    How to optimise your channel incentive programme

    Are you responsible for driving loyalty and growth amongst your channel partners? Let our latest ‘Big Little Book’ become your handy go-to guide on how to design or evolve your channel incentive programme for long term success.

  • Four professionally dressed people stand together smiling, looking at a laptop one man is holding, against a colorful geometric background. Two people hold tablets.

    Article

    Do sales incentives actually work?

    Do sales incentives actually work? Is there a measurable and consistent benefit to revenue, employee satisfaction and overall business success? Find out more.

  • Five people stand around a table in discussion, examining documents together. The background features colorful geometric shapes in orange and purple. Everyone appears focused and engaged in conversation.

    Article

    How to structure sales incentives

    Discover how to structure a sales incentive programme that motivates your team, drives performance, and delivers ROI—without the guesswork. From milestone rewards to self-selected goals, this guide has you covered.

  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Case Study

    Championing a head-to-head sales incentive

    A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme’s start.

  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Case Study

    Tapping into success

    A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.

  • A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.

    Case Study

    Impacting sales confidence through gamification

    A telecommunications client asked for help creating a single destination for employee understanding and confidence in company products, features, and benefits – a repository of foundational information on all products. They wanted to encourage engagement with a set of curated educational and experiential material, as well as measure understanding and retention of knowledge related to the products.

  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Case Study

    Accelerating sales, driving results

    A luxury automotive manufacturer had been experiencing a drop in sedan sales as customers shifted their attention towards SUVs and trucks. They partnered with us to reignite their luxury sedan sales, resulting in a massive increase in sales.

  • A person points to a document with colorful charts and graphs on a table, with more papers and a laptop in the background, suggesting data analysis or a business meeting.

    Case Study

    LEADing the way

    A soft drink manufacturer has always believed that if they could effectively turn their 60,000+ employees into brand scouts and ambassadors, they could open doors to thousands of new opportunities.

  • Close-up view of several parked cars in a row, with a colorful pink and blue overlay creating a vibrant, abstract effect. The focus is on the front wheel and headlight of the nearest car.

    Article

    Are cash-based incentives a thing of the past in automotive sales?

    The automotive industry is undergoing fundamental changes. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs?