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The say-do gap in sales motivation
Salespeople often say cash motivates them most. The reality is more complex. Explore the say-do gap in sales motivation and what it means for effective incentive design.

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Salespeople often say cash motivates them most. The reality is more complex. Explore the say-do gap in sales motivation and what it means for effective incentive design.

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What do people remember most from an incentive trip? The stories that stick are usually about a moment. A unique experience. A personal touch. A chance to do something they never thought they’d do. Interestingly, very few of them were about luxury hotels or gala dinners.

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Most sales teams see the same pattern, a few high performers, a few struggling, and a large middle with inconsistent results. In this blog, we explore how to turn that middle into a reliable engine of performance, drawing on insights from our conversation with elite performance expert Jamie McPherson.

Insights Lab
There’s a hidden motivation gap impacting sales performance, trust, and results. Based on new research into sales motivation, download our playbook to reveal what really drives your teams, and how to close the gap.

Webinar
Watch this webinar to hear Dr. Brad Shuck, University of Louisville professor and globally recognised expert in employee engagement, as he shares evidence-based strategies to unlock smarter, more effective performance across your workforce.

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Discover key reward strategy trends from HRcoreREWARD Amsterdam 2026 and how BI WORLDWIDE connects recognition, behaviour and performance to drive real impact

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This article pulls together BI WORLDWIDE’s cross‑industry and academic studies to give sales leaders and total reward decision makers a clear, evidence‑based view of what works, why and how to apply this to your incentive reward strategy.

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Information is power until it isn’t. For many sales organisations, communication has become a flood. Too much, too scattered, too impersonal. Our global research shows that “TMI Syndrome” (too much information) is one of the biggest engagement killers in sales today.

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Every year, thousands of companies spend millions of dollars bringing their sales teams together for the annual sales kick off (SKO). And they do it for one simple reason: your competition is trying to take your business every single day.

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Reward redemption is the moment recognition becomes real — but many hesitate. Discover why savers delay, and the design strategies that can unlock emotional impact, programme value and business results.