Recognition has more potential than most organisations realise
Recognition can be a powerful driver of culture, performance and retention — but many programmes still have untapped potential. Even organisations with well-established recognition approaches are often surprised to discover they are still in the early or mid-stages of maturity. That is not a weakness. It is an opportunity to deepen impact, align recognition more closely to business goals, and create a more resilient employee experience.
The Recognition Programme Maturity Model is a five-stage framework designed to help you benchmark where you are today and uncover what’s possible in the future. Whether you’re scaling globally or refining your approach, the model offers a clear roadmap for embedding recognition in a way that aligns with your broader people and business goals.
What you’ll get when you complete the assessment
In less than 10 minutes, you’ll unlock a personalised Recognition Programme Maturity Toolkit designed to help you assess your current approach and identify the best next steps.




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The five stages of recognition programme maturity
Through our work with hundreds of organisations, we’ve identified a clear pattern in how recognition evolves.

Why advancing your recognition programme maturity is a business imperative
Recognition isn’t just about making people feel good, it’s about driving outcomes that matter. As your programme matures, it unlocks a broader spectrum of employee and business results including:
Boost engagement and retention
When people feel valued, they are more likely to feel connected, motivated and committed. Highly effective recognition programmes have been associated with 31% lower voluntary turnover rates.
Build a stronger more consistent culture
As recognition becomes more embedded, it helps reinforce behaviours, celebrate contributions and create a more unified employee experience across teams, markets and leadership levels
Strengthen strategic decision-making
More mature programmes make better use of data and insight, helping organisations identify gaps, understand impact and make more informed decisions about culture, performance and workforce priorities.
Future-proof the employee experience
Modern recognition must keep pace with evolving expectations. A more mature programme is better positioned to deliver personal, timely and scalable experiences that employees value.
These outcomes scale in reach and frequency as recognition becomes more embedded and strategic.
Support at every stage of maturity
No matter where your organisation is today — fragmented, structured, embedded, strategic or optimised — the opportunity is the same: to create a recognition experience that is more intentional, more effective and more closely aligned to your culture and goals.
We work with organisations to bring clarity, structure and momentum to their recognition strategy, from building strong foundations and improving consistency, to connecting recognition with performance, learning, wellbeing and wider business priorities.
As programmes evolve, we help organisations personalise the experience, engage leaders, strengthen governance, and make better use of data, behavioural science and innovation to increase value over time.
So, where are you now? And, where could you go next?
Take our Recognition Programme Maturity assessment today and unlock your personalised playbook to start driving deeper engagement, stronger culture, and measurable business outcomes.