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Service Awards

A meaningful approach to recognition

Celebrating service should go beyond counting years – it should honour impact and embrace the feeling that employees belong and matter.

Service is more than just time.

Employees bring more than tenure; they contribute skills, support, training, achievements, and leadership. When we recognise service, we celebrate the journey, not just the time. We believe every year should be acknowledged and milestones should be celebrated.

Acknowledge every year. Celebrate milestones. Drive engagement.

Every year of service matters. HR leaders play a critical role in fostering a culture of appreciation. When you recognise each year of commitment, celebrate key milestones, and acknowledge growth, you reinforce loyalty, motivation, and a connection to the organisation.

Why this matters for HR leaders:

  • Strengthens employee engagement and retention
  • Aligns with Total Rewards strategy
  • Reinforces an employee-first culture
  • Creates meaningful, memorable moments

Key milestones and recognition strategy

Onboarding

Take the first step in the journey.

Year 1

Lay the foundation for engagement.

Year 3

Strengthen commitment.

Every 5 years after

Acknowledge long-term impact.

retirement

Celebrate leadership and tenure.

What meaningful recognition looks like

Leader-led

Managers drive recognition, making it personal.

Peer-celebrated

Encourage a culture of appreciation.

Personalised and choice-driven

Employees receive rewards that align with their preferences.

Look back and look ahead

Create opportunities to recognise accomplishments and future possibilities.

Equitable experience

Meet local needs and ensure equitable experiences across the organisation.

What makes our Service Anniversary programmes different

We transform time-based transactions into moments employees value and remember. We celebrate time and personal impact to create a stronger connection between your employees and your organisation. With flexible award options – from curated collections to point-based marketplaces – and global execution, we help you build loyalty and elevate the recognition experience.

Account support

More than awards and a platform, we provide partnership. A dedicated account team helps your team make informed decisions, and provides ongoing guidance across the globe.

True global presence

We have employees in international markets, which allows us to provide localized support, duty-free delivery, and in-country invoicing for tax advantages. Tailor your program to meet regionalized needs while ensuring equitable experiences, compliant disciplines, and broad organizational oversight.

Impactful programmes

Transform how people perceive and connect with your culture in a positive way. We study human behaviours, understand what motivates and matters, and then apply those theories to our solutions, recommendations, awards, and technology.

Our work speaks for itself

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

The best way to get started is to get in touch!

Speak to a member of our expert team to learn how our solutions can support your employee engagement strategy.