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A person is swiping a credit card through a payment terminal on a glossy surface. Another hand is visible, poised to receive the card. The background is blurred with a mix of white and purple areas.

Retail

From brick and mortar to digital development

We are experts in behaviour change with proven results to help retailers expand your omnichannel customer base and inspire your employees throughout the organisation.

From the first day to every day.

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Learning development and training

From dynamic training events and custom curriculum development to scalable virtual learning environments, we create immersive learning solutions that drive real results. By integrating gamification, we enhance engagement, making learning more interactive and enjoyable. Because when learning is fun and rewarding, performance follows, and engagement soars.

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Onboarding and recruitment

Whether you’re looking for your next Chief Logistics Officer or hiring for the seasonal rush, we help HR departments recruit, onboard and retain top talent.

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Customer and channel loyalty

Elevate your brand with meaningful programmes and awards for your channel partners and customers that build strong, lasting relationships and loyalty.

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Retail sales and incentives

We design gamified incentive programmes that drive retail KPIs, enhance customer loyalty and motivate and inspire retail associates.

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Employee recognition

Powerful employee engagement and rewards programmes that inspire employees to love what they do and love your brand.

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In-store activations and experiences

Create memorable brand moments that capture attention and set you apart from the competition. We combine on-site engagement, content capture, and social amplification to create powerful experiences.

The retail environment can be complex, handling multiple audience types that can be both captive and non-captive. BIW is uniquely situated to engage and grow in all segments of your business.

We are experts on behaviour change with proven results to help you exceed Key Performance Indicators throughout your omnichannel strategies.

We customise our strategies to engage, onboard, educate, inspire, recognise, and motivate the audience that matters the most to you, to turn a complex environment simple.

From apparel and fashion to electronics and tech, to home goods and home improvement, to health and beauty, to sports and recreation (and more!), our clients turn to us for fresh ideas and expert execution time and time again.

Our work speaks for itself

View all case studies
  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Championing a head-to-head sales incentive

    A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme’s start.
    Learn More
  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Tapping into success

    A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.
    Learn More
  • A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.

    Impacting sales confidence through gamification

    A telecommunications client asked for help creating a single destination for employee understanding and confidence in company products, features, and benefits – a repository of foundational information on all products. They wanted to encourage engagement with a set of curated educational and experiential material, as well as measure understanding and retention of knowledge related to the products.
    Learn More
  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Accelerating sales, driving results

    A luxury automotive manufacturer had been experiencing a drop in sedan sales as customers shifted their attention towards SUVs and trucks. They partnered with us to reignite their luxury sedan sales, resulting in a massive increase in sales.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Four professionally dressed people stand together smiling, looking at a laptop one man is holding, against a colorful geometric background. Two people hold tablets.

    Article

    Do sales incentives actually work?

    Do sales incentives actually work? Is there a measurable and consistent benefit to revenue, employee satisfaction and overall business success? Find out more.

  • Five people stand around a table in discussion, examining documents together. The background features colorful geometric shapes in orange and purple. Everyone appears focused and engaged in conversation.

    Article

    How to structure sales incentives

    Discover how to structure a sales incentive programme that motivates your team, drives performance, and delivers ROI—without the guesswork. From milestone rewards to self-selected goals, this guide has you covered.

  • Close-up view of several parked cars in a row, with a colorful pink and blue overlay creating a vibrant, abstract effect. The focus is on the front wheel and headlight of the nearest car.

    Article

    Are cash-based incentives a thing of the past in automotive sales?

    The automotive industry is undergoing fundamental changes. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs?