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Customer loyalty

  • A person with long red hair wearing a denim shirt looks excited while sitting in front of a laptop. They are raising their fists in celebration. A mug is on the desk beside them, and a large window is in the background.

    Article

    Gamification: what it is and how it works in the workplace

    Low employee engagement can increase staff turnover by 18-43%. Keep your employees and channel partners engaged and thriving! Discover how gamification can transform your workplace culture, elevate morale, and drive outstanding business results.

  • Fingers typing on a laptop keyboard with overlay graphics of rating stars, smiley faces, and checkmarks, conveying a customer review or satisfaction concept.

    Article

    Tiered loyalty programmes: strategies for driving customer engagement and retention

    Discover how tiering can maximise your channel incentive and loyalty programmes. Learn about attitudinal and behavioural loyalty and the strategies we use to build programmes that align with our clients’ business goals and drive customer engagement.

  • A diverse group of people in an office environment gathers around a computer screen. Two women in the foreground are smiling and engaged. Sunlight streams through a window, creating a bright and inviting atmosphere.

    Article

    Incentivising the journey: Enhancing sales with effective channel partner incentives

    Did you know that a well-designed incentive programme can almost double your sales? When it comes to channel incentives, the journey matters as much as the sale itself. 

  • Two women in aprons stand at a café counter, engaged in a cheerful conversation. One is holding a tablet, and they are both smiling. The background features hanging lights and jars on the countertop.

    Article

    Measuring the strength of channel partner relationships for sales success

    A strong relationship with your channel partners is key to mutual success, but how do you measure it? Learn how our first-of-its-kind research in partnership with KANTAR led us to develop a tool to better understand and measure channel partner loyalty and engagement.

  • Three people in an office setting are having a meeting around a table with computers. One person is in a wheelchair, and the other two are seated in chairs. The room is well-lit with large windows and indoor plants.

    Article

    The impact of channel maturity on incentive and loyalty programme design

    Read on to learn how channel maturity can impact programme design and the strategies BI WORLDWIDE uses to support clients facing major sector transformations.

  • Smiling woman in a blue blazer sits at a desk with a laptop, discussing channel incentive strategies with two colleagues. One wears a gray top in focus, while the others back is turned. A potted plant decorates the desk, and the background reveals a modern office setting with computers.

    Article

    A guide to channel incentive programmes

    In this guide, we’ll discuss the best practices for creating and implementing effective channel incentive programmes.

  • Woman sitting on the floor and working on a laptop on a coffee table. She is writing in a notebook, with a cup beside her. The room has a modern, minimalistic décor with a lamp and dried flowers.

    Article

    How to create frictionless channel incentive programmes

    Discover how to design frictionless channel incentive programmes that motivate partners and drive results

  • A woman wearing glasses and a striped shirt is sitting at a table, smiling with intrinsic motivation while using a laptop. In the background, a cozy kitchen with a stove, shelves, and kitchen utensils completes the scene.

    Article

    Understanding the impact of intrinsic motivation

    When you’re intrinsically motivated to accomplish something, you have an internal desire to achieve it. Learn how you can tap into the intrinsic motivators of your employees, customers and partners to influence the success of your business.

  • Three people smiling and engaged in discussion while sitting on a brown sofa, with notebooks in hand. They appear to be sharing ideas or working collaboratively in a bright room.

    Article

    5 ways we raise the events bar with FRESH perspectives

    The recent pandemic. The current levels of inflation and huge price increases. The future opportunity – and threat – of AI.   It’s safe to say that working in the events industry keeps you on your toes! But working in such a fast-paced and ever-evolving industry requires an agile approach, thinking outside the box, and being clever with budgets.   As such, it’s important that our events specialists remain excited, curious and open to learning about upcoming trends, new products and approaches to share with our clients and their delegates. But how do we keep on top of the conversation, no matter the new topic? Simple, by keeping things FRESH!  

  • A person stands on a cliff edge with arms outstretched, facing a serene lake reflecting the clear sky. Mountain ranges and a gentle mist form the backdrop under soft, natural light, suggesting a sense of freedom and tranquility.

    Article

    The power of inspiration vs compensation

    Learn how to inspire with incentives over cash rewards and the advantages of merchandise and experiences in rewarding and recognising your employees.