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Delivering measurable impact.

Our experts, partners, and clients collaborate to deliver thought leadership and research to help companies grow.

Case Studies

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  • A wooden paintbrush rests on an open can of white paint against a vibrant background of red, orange, and yellow geometric shapes.

    Accelerating Accessory Sales with GoalQuest®

    How do you increase accessory sales without creating complexity for your sales team? For one leading manufacturer, the answer was simple: let store managers choose their own goals. The result? Higher engagement, better performance, and a 17% boost in accessory sales.
    Learn More
  • Golden wheat stalks sway gently against a dark, moody sky, capturing a sense of impending weather. The spikes of the wheat stand out sharply, illustrating contrast between natures abundance and the looming clouds above.

    Driving New Account Growth with Goal-Oriented Motivation 

    By combining personal accountability with strategic goal-setting, this high-impact incentive program empowered sales reps to surpass targets and fuel new account growth — proving that when motivation is tailored, performance follows.
    Learn More

Blog posts

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

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  • A woman looking thoughtful next to text that reads, Are your channel incentives changing behavior or only rewarding the final result?.

    Article

    Winning channel partner mindshare

    Channel programs often assume the surest way to get more attention from partners is to put more money at the end of the sale. That logic made sense when vendors were competing primarily on payout. It’s much less useful now that partners are juggling nearly nine vendor programs on average, each asking for training, pipeline development, customer conversations, and other demands.

  • A woman holding a laptop and a man pointing at the screen, with the text Dont ask what people want. Design something worth working toward. overlayed.

    Article

    The problem with money

    The research is clear. If you inspire people, they are more likely to rise to the challenge. Cash compensates. Inspiration motivates. If you want people to stretch, don’t just ask what they want. Design a reward they can anticipate, experience, remember, and retell.

  • Two workers in blue uniforms and hard hats operate machinery in a factory.

    Article

    Why customer value should shape your incentive strategy

    Customer value isn’t created when a customer buys from you. It’s created when they stay. Discover how non-sales teams create customer value through retention, adoption and renewals, and why those behaviours should shape your incentive strategy.

Webinars

Top scholars and client experts share simple, practical ideas that inspire and drive results.

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  • Three professionals sit at a table, smiling and talking with laptops and notebooks. Text promotes a webinar on recognition in business, featuring Ken Fairchild and Amy Stern, with their photos and titles displayed.

    Webinar

    Driving business and culture

    Watch this webinar to learn about how Medtronic leverages their recognition initiatives to drive organisational objectives.

  • A promotional image for a webinar titled Whats next for work: 2025 featuring Brad Shuck, Ph.D. He is listed as a professor and owner of LEAD Research, LLC. The background includes a lightbulb with sparks. SHRM certification eligible.

    Webinar

    What’s next for work 2025

    The way people work and how companies approach work is constantly evolving. Each year, new patterns of work emerge, and looking into 2025, we see that’s no different.

  • Image of a promotional webinar graphic. It features a telescope and text about transitioning from reactive to strategic incentive approaches. Includes details about speakers Brad Norton and Kari Hanson, along with their titles and company, BI Worldwide.

    Webinar

    Boehringer Ingelheim: From reactive to strategic

    When it comes to sales incentives, it’s not enough to just have them – they need to be strategic, focused, and inspirational to the specific needs of your sales audience. 

Awards and Accolades

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Emmy Awards

Our Meetings and Shows team has received two Emmy Awards: one for a product launch video we created for a large pharmaceutical client and the other for a film about AIDS Awareness in America

EcoVadis Corporate Sustainability

Corporate Sustainability and Responsibility firm EcoVadis recognizes BIW as a Silver-rated corporate citizen, placing us in the top 25% of all companies evaluated.

Top Workplaces

In the last decade, we’ve been named a Top Workplace every year we’ve applied. Inspired employees lead to inspired customers, and we believe in practicing what we preach.

LTEN Excellence Awards

Our Learning & Training team has been awarded an LTEN Excellence Award for Industry Partnership, recognizing innovative and inspiring work done by life sciences training practitioners and providers.

MUSE Creative Awards

Our Meetings & Shows team has been awarded Gold and Platinum MUSE Creative Awards for work with companies like Delta, Kawasaki and COUNTRY Financial.

Hermes Creative Awards

Our Communications Team has been awarded 4 Hermes Creative Awards. 3 for work in Public Relations/Communications, Strategic Programs and 1 in Print Media, Integrated Marketing. 

Hermes Creative Awards recognizes outstanding work of marketing and communication professionals.