Connect with us!

* indicates required fields

Updates and Offers

You can read our Privacy Policy online and understand that you can unsubscribe from our emails at any time.
Home Design Code™
Three people giving a group high-five, smiling and celebrating. The photo is taken from above on a gray background. One person is wearing a striped shirt, another a patterned sweater, and the third in a purple top.

Design Code™

Inspire to engage.

Design Code™ reimagines programme design. By combining ‘design thinking’ with BI WORLDWIDE’s research and proprietary Employee Engagement and Channel Performance tools, we create custom solutions that put your people at the centre of our solutions.

People ignore design that ignores people.

In an era of a dynamic, multi-generational workforce, many brands are exploring newer and faster ways to solve their challenges. With over 7 decades of experience in loyalty and engagement, BI WORLDWIDE has revolutionised the way employee engagement and channel performance programmes are conceived and designed. How? By bringing empathy back to the design process.

Design Code™ is BI WORLDWIDE’s proprietary human-centric design methodology developed by infusing design thinking techniques and tools into domain expertise on employee rewards and recognition, channel solutions, engagement, behavioural economics, and EVP research.

The perfect blend of creativity, empathy, and collaboration.

Design Code™ follows a structured three-stage approach covering Empathy, Ideation, and Solution. It will help you

  • Dive into the real needs of the people you are trying to influence. 
  • Uncover and reframe your problems by eliminating biases.
  • Leverage design thinking tools to ideate differently
  • Incorporate principles of behavioural economics, The New Rules of Engagement® and other proprietary frameworks to arrive at high-impact ideas.
  • Design comprehensive human-centric solution that stems from people-insights.
     
A person stands in front of a whiteboard filled with colorful sticky notes, sketches, and diagrams, analyzing the content. A tree-like structure is prominently drawn in red. A laptop and office supplies are on a nearby table.

The best part, you get to co-create by being a part of this exploratory journey right from day one.

The world’s fastest-growing companies across diverse industries such as Technology, Automotive, Retail, Finance, Agriculture and more have leveraged the power of Design Code™ to create comprehensive solutions focusing on people-empathy, leading to measurable results.

Our work speaks for itself.

View all case studies
  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Championing a head-to-head sales incentive

    A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme’s start.
    Learn More
  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Tapping into success

    A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.
    Learn More

Find out more about our solutions

  • Open book on a table with numerous orange origami birds flying out, symbolizing imagination and knowledge. Shelves filled with books in the blurry background. Bright and airy atmosphere.

    About us

    We know what it takes to motivate We work with companies around the globe who know extraordinary results can only be achieved when their business is inspired by the people who make it happen. Inspired employees solve problems and create value. Inspired salespeople take risks and seize opportunity. And inspired channel partners and customers are […]

  • Accessibility Statement

    Accessibility statement BI WORLDWIDE is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. We are actively working to increase the accessibility and usability of our website and in doing so adhere to many of the available standards and guidelines. This website endeavours to conform to […]

  • A red off-road vehicle driving on a rocky mountain trail, surrounded by rugged, sunlit terrain. Sun rays pierce through the cloudy sky, casting light on the mountainous landscape.

    Automotive

    Welcome to the fast lane. The automotive industry is complex and rapidly evolving.  We get it. And we’re strategic partners who stay three laps ahead, so you get tangible bottom-line results. Shift your performance culture into overdrive. We’re industry pioneers who leverage proven incentive structures backed by the science of behavioural economics. Our world-renowned strategies include customised […]

  • A diverse group of four people stands in a row, smiling and clapping. They are dressed in casual, colorful attire. The focus is on their expressions and gestures, conveying a sense of joy and applause.

    Awards and accolades

    Every metric tells a story. 90 EMEA 2024 Net Promoter Score. According to Bain & Company, a score above 80 is world-class. 9/10 average customer satisfaction score EMEA 2024. Award-winning work. There’s a reason you won’t find our name on a list of trending or emerging brands. That’s because our job is to make your brand shine.

  • A row of transparent crystal awards with pointed tops on reflective bases. The background is softly blurred, showing hints of blue and orange lights, creating an elegant and celebratory atmosphere.

    Awards and ceremonies

    Whether you are looking for a gala dinner or award ceremony, we know how to create an unforgettable event that brings your people together in celebration and lets them know just how special they are.

  • A vibrant collage featuring a mans profile, a womans profile with puzzle motifs, an abstract eye with vivid makeup, and a figure with colorful brushstrokes above. The background includes dynamic patterns and textures in blue and orange tones.

    Behavioural economics

    Our approach We integrate behavioural economics and psychological principles into programme design, communications, and rewards. Backed by research, this approach boosts achievement, engagement, and performance—creating programmes driven by insight, not guesswork. Dive into the science Idiosyncratic Fit According to behavioural research studies, a major reason individuals choose which incentive or loyalty programs to join is based on whether […]

  • Two men smiling and discussing a document on a blue clipboard in a garage. One wears a blue shirt, and the other wears a black mechanics uniform. A car is in the background.

    Channel performance

    Strengthen partnerships. Drive channel success. Forge lasting channel relationships, drive engagement, and build deep loyalty to keep your brand top of mind.

  • Two construction workers wearing helmets and orange vests high-five at a building site, with a crane in the background. One holds blueprints. The image has a color gradient overlay on the right.

    Channel Smart

    Drive smarter engagement, strengthen partnerships, and achieve superior outcomes across the channel with cutting-edge channel technology that integrates inspiration and human-centric design.

  • Two people wearing white hard hats and safety vests stand in a factory setting, with large robotic machinery in the background. They appear to be observing or discussing something off-screen. The image has an overlay of colorful geometric shapes.

    Channel solutions

    Achieve lasting growth with powerful solutions orientated towards engagement, loyalty, and channel performance.

  • A person wearing a virtual reality headset is shown in profile against a background of glowing purple and blue cubes. The person is dressed in a black leather jacket, and the scene is accented with sparkles.

    Communications, Media, and Entertainment

    Problems we solve. Motivate all sellers We inspire your entire sales team to drive positive change, profitability, and sales growth by: Engage and inspire your employees We help you attract, inspire, and retain a high-performing salesforce by: Increase partner loyalty We assist you in fostering strong, enduring relationships, and boosting sales and profitability with distributors, […]

  • Conferences and meetings

    Our meetings and conference event management services ensure your message gets heard. From large-scale conferences for thousands to smaller leadership team meetings and everything in between, we can help plan an event that turns your audience from a captive one to a captivated one.

  • Shelves filled with various breads wrapped in plastic packaging at a bakery or supermarket. A green allergen information sign is visible above the top shelf. Each item is labeled with a price tag showing £1.

    Consumer Goods and Services

    Solutions that drive results. Our programmes boost commitment, effort, and inspiration, tailored specifically for your industry. From manufacturing to distribution, from food and beverage to cosmetics. Our work speaks for itself

  • A man and a woman sit together at a desk, looking at a tablet. The woman is in the foreground, smiling slightly, while the man points at the tablet screen. A laptop is open on the desk beside them, and the background is softly blurred.

    Contests and Incentives

    We craft strategic, engaging incentives to drive maximum impact without blowing your budget. Transform your sales team from good to great with rewards that matter.

  • Cookie policy

    Cookie policy Cookies are small text files that are either stored in memory while you are connected with a website and then deleted immediately afterward (“Session Cookies”), or placed on your device by websites that you visit to store some useful information that can be used on future visits to help “remember” specific choices or […]

  • Hands are holding up a transparent globe with glowing points, symbolizing global connection. The background is blurred, and geometric orange shapes add a modern touch.

    Corporate Social Responsibility

    Giving back to our communities and caring for our environment One of our core values is “we reach beyond our four walls.” We understand the impact of our decisions on our communities, the environment, our employees and our customers. Upholding human rights and ethical business standards At BI WORLDWIDE, we believe in doing business ethically, […]

  • A woman wearing a black beanie is blowing colorful confetti from her hands. The background is blurred, and the image has a layered design with geometric green shapes on the right side.

    DayMaker

    DayMaker is our comprehensive employee recognition system, offering state-of-the-art technology and unparalleled support.

  • Three people giving a group high-five, smiling and celebrating. The photo is taken from above on a gray background. One person is wearing a striped shirt, another a patterned sweater, and the third in a purple top.

    Design Code™

    Design Code™ reimagines programme design. By combining ‘design thinking’ with BI WORLDWIDE’s research and proprietary Employee Engagement and Channel Performance tools, we create custom solutions that put your people at the centre of our solutions.

  • A person with curly hair, wearing a purple shirt, holds a smartphone and smiles. The background is a gradient with colorful icons, including a trophy, chat bubble, heart, gift, and cake.

    Elevate™

    Elevate™ is the complete solution that offers all elements of employee and sales engagement. Elevate™ enables you to recognise outstanding performances and milestones with ease, via celebrations, incentives, merchandise, personalised experiences and more.

  • A woman with curly hair smiles while seated at a table. She is dressed in business attire. Several colleagues standing around her are clapping. The background features large windows with bright daylight filtering in.

    Employee Engagement

    Make inspired employees your industry secret Imagine if every employee were excited for Monday.

  • A man in a suit stands on stage, holding a microphone and speaking to an audience. The background is blurred and features colorful ambient lighting. A purple geometric shape overlays part of the image.

    Event management

    When an event is thoughtfully planned, you can feel the difference. Your story comes to life. When your event flows seamlessly, your audience has the freedom to connect. Engage. Understand. Remember. It feels like magic. But it couldn’t be more deliberate.

  • Event production

    Corporate event creative and production should captivate your people to motivate and inspire them whilst delivering your brands message. Whether you’re looking to transform a venue to suit your vision or need help sharing your story via creative content, we cater our corporate event production services to suit your requirements.

Let’s talk

Want to know more or looking for support? Speak to one of our expert team!

Get in touch