Think you’ve seen what your sales team’s capable of? Think again.
When it comes to contests and incentives, there are levels. You could say that designing one is simple: Set some goals, offer some rewards, then sit back and watch your sales people work like crazy to achieve their objectives. Easy, right?
Companies invest millions in sales incentives but are they investing wisely? Are there approaches to incentives that bring out the best in a salesforce? And what role, if any, do elements such as communications or analytics play in bringing out the best return from a sales team incentive solution?
At BI WORLDWIDE, we know effective sales incentives understand human behaviour. Because motivation is personal, our solutions lean into individual preference to drive positive behaviours, change habits, and optimise incremental sales. Sales team incentives may not be rocket science, but an effective one certainly is behavioural science.
Our goal with every incentive? To drive more effort. More activity. More sales.
Our contest and incentive solutions do this by:
- Tapping into inspiration and emotion, and offering desirable rewards like high-end merchandise, experiences, and travel
- Setting sales goals that connect back to the purpose of the incentive programme and overall business objectives
- Engaging middle performers, where the biggest opportunity for growth exists

Harness the power of your sales team with inspiring contest and incentive solutions.
Incentive solutions
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Channel Smart
Drive smarter engagement, strengthen partnerships, and achieve superior outcomes across the channel with cutting-edge channel technology that integrates inspiration and human-centric design.
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Elevate™
Elevate™ is the complete solution that offers all elements of employee and sales engagement. Elevate™ enables you to recognise outstanding performances and milestones with ease, via celebrations, incentives, merchandise, personalised experiences and more.
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Games Arcade
Whether you’re looking to reinforce behaviours that drive your business or recognise specific goal achievements, Games Arcade is a simple and fun way to reward the outstanding performance of your sales teams.
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GoalQuest® AI
GoalQuest® AI is a proven, pay-for-performance rules structure that only awards incremental gains, making it a perfect fit for your organisation.
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Rewards Marketplace
Trust us – you’ve never rewarded like this before! A Global Rewards Marketplace with an unbeatable collection of over 1 million aspirational merchandise, once-in-a-lifetime experiences, self-serve travel options and learning opportunities to quench curiosities
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SalesMaker®
Ready. Set. Sell. Sales contests should motivate. Turn the energy into results that impact your bottom line. SalesMaker® is the leading all-in-one platform that makes running contests a breeze.
Our work speaks for itself.
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Championing a head-to-head sales incentive
A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme’s start.Learn More -
Tapping into success
A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
Do sales incentives actually work?
Do sales incentives actually work? Is there a measurable and consistent benefit to revenue, employee satisfaction and overall business success? Find out more.
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Article
How to structure sales incentives
A well-designed sales incentive structure isn’t just a nice-to-have—it’s the engine behind a high-performing sales team. It sets the framework for what’s rewarded, how it’s earned, and how it’s delivered. But here’s the thing: one size never fits all. Even businesses in the same industry face different challenges, goals, and team dynamics. That’s why your sales incentive plan needs to […]
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Article
Are cash-based incentives a thing of the past in automotive sales?
The automotive industry is undergoing fundamental changes. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs?
The best way to get started is to get in touch!
Speak to a member of our expert team to learn how our solutions can motivate your sales teams.