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Home Contests and Incentives
A man and a woman are sitting at a desk, engaged with a tablet. The man is pointing at the screen while the woman looks on with interest. A laptop is open in front of them. The background is blurred, adding focus to the pair.

Contests and Incentives

Go above and beyond and they’ll do the same.

We craft strategic, engaging incentives to drive maximum impact without blowing your budget. Transform your sales team from good to great with rewards that matter.

Think you’ve seen what your sales team’s capable of? Think again.

When it comes to contests and incentives, there are levels. You could say that designing one is simple: Set some goals, offer some rewards, then sit back and watch your sales people work like crazy to achieve their objectives. Easy, right?

Companies invest millions in sales incentives but are they investing wisely? Are there approaches to incentives that bring out the best in a salesforce? And what role, if any, do elements such as communications or analytics play in bringing out the best return from a sales team incentive solution?

At BI WORLDWIDE, we know effective sales incentives understand human behaviour. Because motivation is personal, our solutions lean into individual preference to drive positive behaviours, change habits, and optimise incremental sales. Sales team incentives may not be rocket science, but an effective one certainly is behavioural science.

Our goal with every incentive? To drive more effort. More activity. More sales.

Our contest and incentive solutions do this by:

  • Tapping into inspiration and emotion, and offering desirable rewards like high-end merchandise, experiences, and travel
  • Setting sales goals that connect back to the purpose of the incentive programme and overall business objectives
  • Engaging middle performers, where the biggest opportunity for growth exists
A chart illustrating two overlapping bell curves. The horizontal axis is labeled Level of performance, and the vertical axis is Number of participants. The second curve is labeled Incremental performance and shifted right.

Harness the power of your sales team with inspiring contest and incentive solutions.

Incentive solutions

  • Two construction workers wearing helmets and orange vests high-five at a building site, with a crane in the background. One holds blueprints. The image has a color gradient overlay on the right.

    Channel Smart

    Drive smarter engagement, strengthen partnerships, and achieve superior outcomes across the channel with cutting-edge channel technology that integrates inspiration and human-centric design.

  • A person with curly hair, wearing a purple shirt, holds a smartphone and smiles. The background is a gradient with colorful icons, including a trophy, chat bubble, heart, gift, and cake.

    Elevate™

    Elevate™ is the complete solution that offers all elements of employee and sales engagement. Elevate™ enables you to recognise outstanding performances and milestones with ease, via celebrations, incentives, merchandise, personalised experiences and more.

  • A stylized illustration of a purple hand gripping a white game controller against a dark blue background. Geometric shapes float around, with a gradient of purple and blue light illuminating the scene.

    Games Arcade

    Whether you’re looking to reinforce behaviours that drive your business or recognise specific goal achievements, Games Arcade is a simple and fun way to reward the outstanding performance of your sales teams.

  • Illustration of a stylized, geometric mountain with a flag on top, surrounded by digital patterns. White sparkles, a trophy, and a network icon overlay the scene. The background features a digital grid with lights, and the left side is blank.

    GoalQuest® AI

    GoalQuest® AI is a proven, pay-for-performance rules structure that only awards incremental gains, making it a perfect fit for your organisation.

  • A woman in a yellow sweater wearing headphones writes in a notebook. Another woman in a teal shirt holds shopping bags and a phone. A man in a winter jacket and sunglasses looks upwards. The background is divided into white and colorful triangles.

    Rewards Marketplace

    Trust us – you’ve never rewarded like this before! A Global Rewards Marketplace with an unbeatable collection of over 1 million aspirational merchandise, once-in-a-lifetime experiences, self-serve travel options and learning opportunities to quench curiosities

  • A man in a blue blazer, holding a coffee cup, smiles while looking at a laptop. The background is blurred with a bright, airy office setting and a blue-green geometric design on the right side.

    SalesMaker®

    Ready. Set. Sell. Sales contests should motivate. Turn the energy into results that impact your bottom line. SalesMaker® is the leading all-in-one platform that makes running contests a breeze.

Our work speaks for itself.

View all case studies
  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Championing a head-to-head sales incentive

    A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme’s start.
    Learn More
  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Tapping into success

    A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Article

    Do sales incentives actually work?

    Do sales incentives actually work? Is there a measurable and consistent benefit to revenue, employee satisfaction and overall business success? Find out more.

  • Article

    How to structure sales incentives

    A well-designed sales incentive structure isn’t just a nice-to-have—it’s the engine behind a high-performing sales team. It sets the framework for what’s rewarded, how it’s earned, and how it’s delivered. But here’s the thing: one size never fits all. Even businesses in the same industry face different challenges, goals, and team dynamics. That’s why your sales incentive plan needs to […]

  • Close-up view of several parked cars in a row, with a colorful pink and blue overlay creating a vibrant, abstract effect. The focus is on the front wheel and headlight of the nearest car.

    Article

    Are cash-based incentives a thing of the past in automotive sales?

    The automotive industry is undergoing fundamental changes. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs?

The best way to get started is to get in touch!

Speak to a member of our expert team to learn how our solutions can motivate your sales teams.

Let’s talk