A man and a woman are sitting at a desk, engaged with a tablet. The man is pointing at the screen while the woman looks on with interest. A laptop is open in front of them. The background is blurred, adding focus to the pair.

Contests and Incentives

Go above and beyond and they’ll do the same.

We craft strategic, engaging incentives to drive maximum impact without blowing your budget. Transform your sales team from good to great with rewards that matter.

Think you’ve seen what your sales team’s capable of? Think again.

When it comes to contests and incentives, there are levels. You could say that designing one is simple: Set some goals, offer some rewards, then sit back and watch your sales people work like crazy to achieve their objectives. Easy, right?

Companies invest millions in sales incentives but are they investing wisely? Are there approaches to incentives that bring out the best in a salesforce? And what role, if any, do elements such as communications or analytics play in bringing out the best return from a sales team incentive solution?

At BI WORLDWIDE, we know effective sales incentives understand human behaviour. Because motivation is personal, our solutions lean into individual preference to drive positive behaviours, change habits, and optimise incremental sales. Sales team incentives may not be rocket science, but an effective one certainly is behavioural science.

Our goal with every incentive? To drive more effort. More activity. More sales.

Our contest and incentive solutions do this by:

  • Tapping into inspiration and emotion, and offering desirable rewards like high-end merchandise, experiences, and travel
  • Setting sales goals that connect back to the purpose of the incentive programme and overall business objectives
  • Engaging middle performers, where the biggest opportunity for growth exists
A chart illustrating two overlapping bell curves. The horizontal axis is labeled Level of performance, and the vertical axis is Number of participants. The second curve is labeled Incremental performance and shifted right.

Harness the power of your sales team with inspiring contest and incentive solutions.

Incentive solutions

Our work speaks for itself.

  • Championing a head-to-head sales incentive

    A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme’s start.
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  • Tapping into success

    A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Article

    Do sales incentives actually work?

    Do sales incentives actually work? Is there a measurable and consistent benefit to revenue, employee satisfaction and overall business success? Find out more.

  • Article

    How to structure sales incentives

    A well-designed sales incentive structure isn’t just a nice-to-have—it’s the engine behind a high-performing sales team. It sets the framework for what’s rewarded, how it’s earned, and how it’s delivered. But here’s the thing: one size never fits all. Even businesses in the same industry face different challenges, goals, and team dynamics. That’s why your sales incentive plan needs to […]

The best way to get started is to get in touch!

Speak to a member of our expert team to learn how our solutions can motivate your sales teams.