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Channel performance

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    Article

    Why MDF and rebates aren’t enough in channel incentives

    Financial incentives motivate the partner business, not the individuals. Learn how to balance MDF, rebates and total rewards to build stronger loyalty.

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    Article

    Why simple channel incentive programmes perform better

    How does operational excellence drive channel incentive engagement, and what can you do to create a simple, intuitive structure your channel partners will use.

  • Two women sitting at a desk, smiling and looking at documents together in a bright, modern office with colorful geometric shapes in the background. A laptop and smartphone are on the desk.

    Article

    5 mistakes to avoid when launching a channel loyalty and incentive programme

    Even well‑intentioned channel programmes can miss the mark if they don’t reflect how partners actually work. This guide outlines the five design mistakes that limit engagement and what to do instead

  • Insights Lab

    Trends 2026

    Our latest Trend Report: The Path to Inspiration in 2026 explores how businesses can move beyond resilience to reinvention, designing experiences that are intelligent, intentional, and deeply human.

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    Article

    Personalising Channel Loyalty

    When it comes to loyalty programmes, personalisation is key. The more personalised, the greater the outcomes. Both engagement and business results benefit at higher rates. Because of that, we start thinking about personalisation right from the beginning, during programme design.

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    Article

    Prevent quiet quitting by your channel partners

    As competition and channel partner expectations continue to increase, it’s important to recognise the signs that point to your partners disengaging.

  • A cartoon rocket launches upward with flames, surrounded by glowing dollar coin icons and digital graphs, symbolizing financial growth and investment success against a vibrant, futuristic background.

    Webinar

    Webinar | Unlock Channel Profitability

    Traditional channel programmes are no longer enough if you are looking for growth. Simply offering more rewards or increasing MDF budgets won’t move the needle. To truly elevate performance, leaders must rethink how they inspire action across their reseller, distributor, and partner ecosystems. What you’ll learn: Watch on demand

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    Insights Lab

    How to reward incentives effectively

    Incentives are everywhere, but not all rewards are created equal. Whether you’re motivating sales teams, recognising everyday excellence, or building a culture of appreciation, the right reward at the right time can make all the difference.

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    Insights Lab

    How to optimise your channel incentive programme

    Are you responsible for driving loyalty and growth amongst your channel partners? Let our latest ‘Big Little Book’ become your handy go-to guide on how to design or evolve your channel incentive programme for long term success.

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    Case Study

    Impacting sales confidence through gamification

    A telecommunications client asked for help creating a single destination for employee understanding and confidence in company products, features, and benefits – a repository of foundational information on all products. They wanted to encourage engagement with a set of curated educational and experiential material, as well as measure understanding and retention of knowledge related to the products.