Article
The power of inspiration vs compensation
Learn how to inspire with incentives over cash rewards and the advantages of merchandise and experiences in rewarding and recognising your employees.
Customer loyalty
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Article
How to overcome digital noise and connect with your teams to achieve business objectives
Our lives are full of demands for our attention. How can we break through and focus the minds of our teams on meeting the strategic needs of the business? Please read our blog on how to reduce digital noise and achieve business objectives.
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Article
4 ways to monetise the behaviours of your customer lifecycle
If your loyalty programme is unique and has created differentiation in the marketplace, you already know which behaviours will motivate your customers. Here are 4 ways to monetise those actions at the programme and individual-behaviour levels of your customer lifecycle.
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Article
Four ways to use people’s own biases to change behaviour and increase performance
Whilst critical, training is the most high-effort, high-risk way to attempt to affect a person’s ability, you need to be really sure it’s what’s required. What if there was a simpler way?
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Article
Ensure your reward strategy remains globally equitable in a cost of living crisis?
With the cost of living crisis impacting nations differently across the world, how do you continue to ensure your reward strategy remains globally equitable?
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Webinar
Is cash king?
With more ways to reward sales performance than ever, which reigns supreme? Are merchandise incentives effective motivators or will cash always remain king? While our instincts lean toward offering money to reward behaviour, human psychology may prove otherwise. Join us to hear George John, Ph.D, General Mills/Paul S. Gerot Chair and Professor of Marketing at the University of Minnesota’s Carlson School of Management, outline the benefits of offering more than just cash rewards in your sales incentive programmes.
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Article
How cultural difference around age affects reward strategy
Ensuring your rewards strategy is inclusive of age and cultural understanding is the only way to ensure international inclusivity. Ensure your reward strategy is adaptable across countries and remains inclusive.
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Case Study
Media test drive event automotive brand
BI WORLDWIDE was tasked with delivering an event that would overcome the logistical complexity of 120 attendees from 19 European countries, maximise exposure to the new vehicle, and minimise exposure to COVID-19.