Middle East (English)

loyalty and retention

  • A vibrant red pawn stands prominently in the foreground. Behind it are blurred beige pawns on the left side against a dark background, while the right side transitions to a yellow background. The image has a diagonal split effect.

    Article

    Personalising Channel Loyalty

    When it comes to loyalty programmes, personalisation is key. The more personalised, the greater the outcomes. Both engagement and business results benefit at higher rates. Because of that, we start thinking about personalisation right from the beginning, during programme design.

  • A finger presses a green button with a smiling face. Next to it are a yellow button with a neutral face and a red button with a sad face, representing different mood or satisfaction levels.

    Article

    Prevent quiet quitting by your channel partners

    As competition and channel partner expectations continue to increase, it’s important to recognise the signs that point to your partners disengaging.

  • A white rocket launches upward with a glowing trail, surrounded by floating dollar coin icons and financial graphs, symbolizing rapid financial growth or investment success on a vibrant blue and purple background.

    Webinar

    Webinar | Unlock Channel Profitability

    Rethink channel incentives. Watch our on-demand webinar to discover smarter strategies that drive profit, performance, and real business outcomes.

  • A smiling woman with curly hair holds a coffee cup and a smartphone, looking to the side. She wears a gray blazer and white turtleneck, standing in front of an orange and pink gradient background with a white triangle.

    Insights Lab

    How to optimise your channel incentive programme

    Are you responsible for driving loyalty and growth amongst your channel partners? Let our latest ‘Big Little Book’ become your handy go-to guide on how to design or evolve your channel incentive programme for long term success.

  • Four professionally dressed people stand together smiling, looking at a laptop and tablet, against a modern, colorful geometric background. They appear to be collaborating or discussing something positive.

    Article

    Do sales incentives actually work?

    Do sales incentives actually work? Is there a measurable and consistent benefit to revenue, employee satisfaction and overall business success? Find out more.

  • A dark background with a wide beam of light shining from the top left. On the bottom right is a gold circular logo with the text THE WATCHES OF SWITZERLAND GROUP inside.

    Case Study

    Unifying recognition to create a culture of shared values

    Learn how The Watches of Switzerland Group fostered a culture of shared values using a unified recognition programme.

  • Fingers typing on a laptop keyboard with overlay graphics of rating stars, smiley faces, and checkmarks, conveying a customer review or satisfaction concept.

    Article

    Tiered loyalty programmes: strategies for driving customer engagement and retention

    Discover how tiering can maximise your channel incentive and loyalty programmes. Learn about attitudinal and behavioural loyalty and the strategies we use to build programmes that align with our clients’ business goals and drive customer engagement.

  • A diverse group of people in an office environment gathers around a computer screen. Two women in the foreground are smiling and engaged. Sunlight streams through a window, creating a bright and inviting atmosphere.

    Article

    Incentivising the journey: Enhancing sales with effective channel partner incentives

    Did you know that a well-designed incentive programme can almost double your sales? When it comes to channel incentives, the journey matters as much as the sale itself. 

  • Two women in aprons stand at a café counter, engaged in a cheerful conversation. One is holding a tablet, and they are both smiling. The background features hanging lights and jars on the countertop.

    Article

    Measuring the strength of channel partner relationships for sales success

    A strong relationship with your channel partners is key to mutual success, but how do you measure it? Learn how our first-of-its-kind research in partnership with KANTAR led us to develop a tool to better understand and measure channel partner loyalty and engagement.

  • Promotional image for a webinar titled Cutting the clutter to reduce turnover. Features two speakers, Amy Patel and Jon Kraus, with their titles and companies. A large wrench is in the background, and the Toyota logo is visible on a jacket.

    Webinar

    Webinar | Cutting the clutter to reduce turnover

    What do you do when employee turnover is on the rise? Toyota experienced this issue and needed a way to retain their employees. With learning, recognition and rewards opportunities promoted on non-connected sites, the programs lacked consistency, employees were confused about what was available to them and their status, and the offerings were not effective.