Pouring growth through loyalty
A major beverage manufacturer and bottler wanted to drive targeted void closures with food service on-premises (FSOP) customers and deliver incremental revenue for a specific brand.
IMPACT
Even without a central online hub, the loyalty program exceeded the client’s expectations, delivered repeat purchases, and produced a strong halo effect.
Industry
Food and beverage
Problem space
Customer loyalty
Services
Communications
Customer gifting
Multi-channel marketing
Technology
XXXX
XXXX
XXXX
Filling the gaps
A major beverage manufacturer and bottler wanted to drive targeted void closures with food service on-premises (FSOP) customers and deliver incremental revenue for a specific brand.
Section heading
NEED INFO ON WHAT WE DID FOR THE SOLUTION
Overflowing results
Even without a central online hub, the loyalty program exceeded the client’s expectations, delivered repeat purchases, and produced a strong halo effect.
- 924 total voids closed
- 20% of eligible outlets closed a void
- 260 outlets made additional purchases after void closure
- 10,459 cases purchased by void closers
- 11% email click-through rate
- 18% direct mail scan rate
- 18% promotion splash page visit rate
- 444% increase compared to typical promo take rate