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Home Who We Serve Automotive
A red off-road vehicle driving on a rocky mountain trail, surrounded by rugged, sunlit terrain. Sun rays pierce through the cloudy sky, casting light on the mountainous landscape.

Automotive

Rev up performance

Trusted by major automotive industry organizations to help exceed sales goals, elevate customer satisfaction, cement service retention, and maximize parts growth.

Welcome to the fast lane.

The automotive industry is complex and rapidly evolving. 

We get it. And we’re strategic partners who stay three laps ahead, so you get tangible bottom-line results.

  • Amp up sales in new vehicles, CPO, accessories, F&I, wholesale & retail, parts, service acquisition, retention, and dollars per RO. 
  • Generate excitement about new products.
  • Create brand loyalty and advocacy.
  • Fine-tune your strategies to make the most of your energy and investments.

Dealer Loyalty

Commercial

Passenger

Industrial

Parts and service

Powersports

Shift your performance culture into overdrive.

We’re industry pioneers who leverage proven incentive structures backed by the science of behavioral economics.

Our world-renowned strategies include customized programs to engage, onboard, educate, inspire, certify, recognize, and motivate your team with integrated solutions including:

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In-person and virtual events

Dealer events. Product launches. Experiential marketing. Incentive trips.

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A person uses a calculator and laptop, overlaid with a digital graph showing upward arrows, symbolizing growth or progress. Papers and charts are visible on the desk, and a yellow and white abstract background is present.

Goal setting

Turn new dealers into top dealers. Turn top dealers into superstars.

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Gamification

Use game mechanics to take your learning and goal setting to the next level.

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Learning and certification

Build curriculum and learning schedules that keep your brand top of mind and above board.

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Two people sit at a table with a laptop, smiling and high-fiving. One person holds a coffee cup. The background features abstract pink and orange shapes.

Rewards and recognition

Inspire employees and dealer partners with aspirational goods, experiences, and learning opportunities.

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Attract and retain top talent

Create a work environment where people want to join, stay, and do their best work. Your bottom line will thank you.

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Every metric tells a story.

9M

VINs processed annually

5M

visitors at BIW auto sites annually

12k

active dealerships participating annually

Our work speaks for itself

View All Case Studies
  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Luxury with wild abandon

    An automotive company wanted to reward and inspire the top sales performers with an extraordinary, once-in-a-lifetime adventure that combines luxury, excitement, and a deep connection to the company’s brand, all set against the breathtaking backdrop of Jackson Hole, WY.
    Learn More
  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    High goal selectors, high performance

    Commercial truck dealership reps were challenged to grow warranty sales over prior‑year performance.
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  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Driving record tire sales in eight weeks

    A national retailer aimed to grow tire sales during an eight‑week seasonal push, motivating associates to sell more than their established baselines.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Promotional image for a webinar titled Cutting the clutter to reduce turnover. Features two speakers, Amy Patel and Jon Kraus, with their titles and companies. A large wrench is in the background, and the Toyota logo is visible on a jacket.

    Webinar

    WEBINAR: Cutting the clutter to reduce turnover

    What do you do when employee turnover is on the rise? Toyota experienced this issue and needed a way to retain their employees.