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Home Case Studies Driving digital adoption across the dealer network
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Driving digital adoption across the dealer network

A truck manufacturer needed to accelerate dealer adoption of a new eCommerce ordering system to improve efficiency and tracking. Identifying the right influencers across a complex dealer structure was critical.

RESULTS

Champion engagement reached 90%, eCommerce sales improved $5M (24% lift), and the program returned a 14:1 ROI, validating the champion model for digital adoption.

Industry

Automotive

Problem space

Sales team motivation

Services

Contests and incentives

Rewards

Technology

GoalQuest

Challenge

A truck manufacturer needed to accelerate dealer adoption of a new eCommerce ordering system to improve efficiency and tracking. Identifying the right influencers across a complex dealer structure was critical.

Solution

We launched a GoalQuest program for 146 assigned champions, mapping them to dealer groups and rooftops with field‑leader input. Personalized goals encouraged growth in digital ordering behavior.

Results

Champion engagement reached 90%, eCommerce sales improved $5M (24% lift), and the program returned a 14:1 ROI, validating the champion model for digital adoption.

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