Send them packing
A large, global sales and service organization faced increasing competitive pressure across multiple regions, requiring fast, coordinated action to protect shelf space and drive consistent execution in the field.
RESULTS
The program aligned and energized more than 6,000 technicians across six global regions, supported a $500 million revenue growth objective, and created clear visibility into progress that sustained momentum throughout the initiative.
Industry
Life sciences
Problem space
Sales team motivation
Challenge
A large, global sales and service organization faced increasing competitive pressure across multiple regions, requiring fast, coordinated action to protect shelf space and drive consistent execution in the field.
Solution
The team launched a global incentive that used an interactive world map to visually track progress across territories and regions, updating performance as technicians removed competitive products from customer shelves and sharing success stories through a program website and mobile app.
Results
The program aligned and energized more than 6,000 technicians across six global regions, supported a $500 million revenue growth objective, and created clear visibility into progress that sustained momentum throughout the initiative.
