Inspiring employees to deliver extraordinary results
A major telecommunications company wanted to motivate 50,000 consumer‑facing employees with a sales incentive that could support multiple channels, drive measurable revenue lift, and boost engagement. Each group needed a simple, tailored structure that aligned directly with their priorities.
RESULTS
The program delivered $53 million in incremental revenue—196% above the original $27 million goal—along with increased platform logins (+11%), article views (+8%) and a 4x spike in social engagement during event week. Post‑event surveys showed a 99.5% satisfaction rate, and the client achieved an ROI exceeding 600%.
Industry
Retail
Problem space
Employee engagement
Challenge
A major telecommunications company wanted to motivate 50,000 consumer‑facing employees with a sales incentive that could support multiple channels, drive measurable revenue lift, and boost engagement. Each group needed a simple, tailored structure that aligned directly with their priorities.
Solution
We launched a three‑month incentive program featuring ten rule structures, each with no more than three clear metrics to keep goals attainable. A robust communications plan ensured every employee understood how to earn. Top performers won a trip to Minneapolis for a Warehouse Windfall experience, complete with a Mall of America outing, a recognition event, and a 60‑second warehouse run for prizes.
Results
The program delivered $53 million in incremental revenue—196% above the original $27 million goal—along with increased platform logins (+11%), article views (+8%) and a 4x spike in social engagement during event week. Post‑event surveys showed a 99.5% satisfaction rate, and the client achieved an ROI exceeding 600%.
