Onboarding keys to success
A telecommunications company wanted to improve its new‑hire onboarding experience to boost intent to stay, speed up proficiency, and increase early‑stage satisfaction—while also reducing voluntary attrition and lowering onboarding costs.
RESULTS
The program exceeded expectations: retention reached 60% across 18,015 new hires—far above the 40% goal—saving $31 million in onboarding costs. Participants earned more than 40,000 milestone awards, 88% of which were redeemed, and the program delivered an ROE of 7:1.
Industry
Telecommunications
Problem space
Employee engagement
Challenge
A telecommunications company wanted to improve its new‑hire onboarding experience to boost intent to stay, speed up proficiency, and increase early‑stage satisfaction—while also reducing voluntary attrition and lowering onboarding costs.
Solution
We built a 90‑day onboarding journey that combined welcome communications, branded merchandise, milestone rewards, and visual progress tracking. New hires received recognition at key points, while leaders saw real‑time progress updates. Promoting the program company‑wide—including existing employees—helped build buy‑in and strengthened commitment across the organization.
Results
The program exceeded expectations: retention reached 60% across 18,015 new hires—far above the 40% goal—saving $31 million in onboarding costs. Participants earned more than 40,000 milestone awards, 88% of which were redeemed, and the program delivered an ROE of 7:1.
