Putting the spotlight on sales incentives
A major life sciences company wanted a unified way to promote and manage its sales incentive contests, especially its President’s Club program. They needed stronger communications, clearer leaderboards, and more engaging contest structures to keep sales teams focused and motivated.
Results
The program expanded rapidly, delivering more than 40 regional contests and over 4,000 recognitions in a year, with 92% use of manager discretionary budgets. Engagement also surged, including 1,244 reps participating in virtual‑meeting incentives and generating over 53,000 virtual engagements.
Industry
Life sciences
Problem space
Sales team motivation
Challenge
A major life sciences company wanted a unified way to promote and manage its sales incentive contests, especially its President’s Club program. They needed stronger communications, clearer leaderboards, and more engaging contest structures to keep sales teams focused and motivated.
Solution
We developed a comprehensive incentive ecosystem that included annual President’s Club campaigns, national and regional contests, behavior‑based challenges, and on‑the‑spot recognition. In the platform, contest tools provided structure, visibility, and progress updates, while ongoing ideation sessions and communication plans ensured alignment with evolving business needs.
Results
The program expanded rapidly, delivering more than 40 regional contests and over 4,000 recognitions in a year, with 92% use of manager discretionary budgets. Engagement also surged, including 1,244 reps participating in virtual‑meeting incentives and generating over 53,000 virtual engagements.
