Inside the patient journey
A pharmaceutical company needed to quickly educate its field sales team on a new disease state ahead of an upcoming sales meeting. The goal was to deepen understanding of the patient experience—beyond physical symptoms—so reps could better engage healthcare providers around unmet needs and treatment limitations.
RESULTS
In just six weeks, we designed and built 10 custom immersive activations, training 400 field sales reps during a 40‑minute self‑guided journey.
Industry
Life sciences
Problem space
Sales team motivation
Services
Learning
Meetings and events
Challenge
A pharmaceutical company needed to quickly educate its field sales team on a new disease state ahead of an upcoming sales meeting. The goal was to deepen understanding of the patient experience—beyond physical symptoms—so reps could better engage healthcare providers around unmet needs and treatment limitations.
Solution
We created an immersive, festival‑themed learning experience that put sales reps in the shoes of the patient. Through ten self‑paced activations—ranging from role‑play scenarios and sensory experiences to 3‑D hologram science and interactive puzzles—reps explored the disease state from both clinical and human perspectives. Structured networking elements helped build cross‑team connections and reinforce shared learning.
Results
The experience delivered high engagement and meaningful learning in a short timeframe. In just six weeks, we designed and built 10 custom immersive activations, training 400 field sales reps during a 40‑minute self‑guided journey. The program created a transformative learning moment that strengthened the connection between knowledge and action, deepened understanding of the patient experience, and elevated engagement across the sales organization.
