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Polished foundation event keeps focus on the cause

At the 29th annual Dr. Martin Luther King Jr. holiday breakfast corporate event, BI WORLDWIDE aimed to do good and do it well.

In a sold-out room of over 2,800 VIPs and change agents, the energy of the 2019 MLK holiday breakfast was palpable and the mission was clear: Honor Dr. King’s legacy with a call to social action. BI WORLDWIDE wanted the focus to remain on the cause and that meant pulling off a seamless experiential marketing event that inspired attendees and compelled positive momentum that would extend beyond the corporate event itself.

"The BIW team did a phenomenal job. In the beginning, they did a good job inserting themselves into a process that was not used to having such resources. They quickly demonstrated the value they could bring once given the opportunity. They seamlessly got us to the point of depending on them for a lot of things. Every single member of the team had a "can do" attitude and was patient as we frequently changed our minds about different things. Overall, it was great working with the BIW team and my deepest appreciation for their professionalism and team work."

From creative design and show production to event registration, volunteer management and everything in between, BIW's events team delivered:

  • Cohesive branding and an eye-catching visual identity that clarified the event’s objectives and made it simple to share the story.
  • A tiered sponsorship strategy that laid the groundwork for elevated support from new and existing sponsors.
  • The introduction of new technology that captured the positive energy of the moment and increased on-site giving with a text-to-donate option.
  • All the behind-the-scenes logistical tasks (much of which was managed by volunteers) to free up committee members so they could focus on fundraising for the cause.

The positive impact of the event is still rippling and the rating on the post-event survey says it all: It was a perfect 10.


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  • Sponsorship Strategy: We create strategic sponsorship packages that inspire other brands to support your events.
Enlist BI WORLDWIDE's Events Team to manage your next event so you can focus on celebrating the cause. Send a message.

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