Product Launch

Companies large and small launch hundreds of products worldwide every day. And for good reason: New product innovation fuels growth. It creates jobs. It helps companies differentiate themselves in the marketplace to acquire new customers and build loyalty with existing ones.

There’s one problem though. Studies show that anywhere from 50-65% of new products fail within their first year.

With billions of dollars at stake, it’s critically important to get a new product launch right. And that means looking beyond traditional mass market media and advertising tactics. It means inspiring the people who are going to market, sell, support and buy your new product – employees, sales teams, channel partners and customers.

BI WORLDWIDE creates product launch events, training, sales incentives, experiential activations, social media and PR campaigns to deliver product launches that are tailored to you and targeted towards your audience.

We're here to help you with:

• Strategy and planning
• Corporate events and meetings
• Experiential activations
• Incentives and rewards
• Training and immersive learning
• Communication strategy and execution (awareness campaigns, social media and PR, branded merchandise and influencer marketing)
• Tracking and analytics

Rallying all of your key audiences around a new product launch can sound overwhelming but you don’t have to navigate it alone. For over 25 years, we’ve been helping customers successfully launch products in nearly every industry:

• Automotive
• Banking
• Food & Beverage
• Healthcare
• Insurance
• Pharmaceutical