Unlock financial performance by  activating the power of your people. The Free Cash Flow Challenge is a proven engagement strategy designed to help organizations educate employees on the importance of free cash flow and connect their daily decisions to measurable business outcomes.

Through a structured approach – Understand, Commit, Act – teams gain clarity on financial goals, pledge actionable steps, and celebrate progress together.

By aligning workforce behavior with corporate objectives, companies not only improve cash flow but also strengthen culture, accountability, and long-term growth. It’s more than a financial metric—it’s a movement that transforms strategy into results.

Activation Framework

Insights and campaign design

Behavior mapping to company, team, and role/individual.

Scalable launch experience

Executive sponsor launch. Conveys priority.

Campaign hub with gamified challenges

A one-stop hub for content, activities, tracking, rewards.

Manager and peer influence

Launch with leaders, reinforce with managers and peers.

Track and visualize progress

Visualize desired activity and KPIs.

Rules Structure: Recognize and Reward

Understand

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Visit, view, and learn.

Commit

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Learn, commit, recognize, and track.

Act

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Achievement of goals.

Why it works

Clarity inspires action

Managers drive recognition, making it personal.

Alignment across the organization

Encourages a culture of appreciation.

Engagement through ownership

Employees receive rewards that align with their preferences.

Continuous improvement

Create a meaningful pause to reflect on accomplishments and future possibilities.