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With 55.6 million adults aged 65 and older in the U.S., making up almost 17% of the total population, this demographic continues to be a valued part of American society and of course, continues to have a lot of buying power.
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Alignment between marketing and sales is an age-old challenge. Too many times what marketing is promoting is not what a company’s sales team is focused on selling. Even though there may be reasons for the disconnect, when the effort and investment is made to integrate, the rewards can be significant.
Case Study
A plumbing manufacturer sought data on customers specifying, paying for, and installing their products. By joining the Contractor Rewards program, they targeted general contractors and sub-contractors, earning preferred brand status and gathering valuable customer data. Discover how this strategy led to increased sales and customer loyalty in our case study.
Case Study
A major beverage manufacturer aimed to drive targeted void closures and deliver incremental revenue for a specific brand. We developed a multi-channel campaign to build awareness and motivate purchase behaviors. Discover how this strategy exceeded expectations in our case study.
Case Study
An original equipment manufacturer aimed to boost awareness and sales of their branded merchandise through seasonal and market-driven tactics. We partnered with them to implement quarterly catalog mailers, Black Friday discounts, monthly promotions, and more. Discover how these strategies led to exceptional sales growth in our case study.
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Content marketing has become robotic and formulaic. It’s time to get back to a human approach that delivers a return-on-relationship, not just clicks and views.
Case Study
A leading insulin pump manufacturer aimed to help customers engage in healthy behaviors. They launched a membership program with gamified challenges and rewards, encouraging users to manage their diabetes effectively. The program led to improved health outcomes for participants. Discover how this innovative approach made a difference in the full case study.
Case Study
A global software company sought to attract new members and engage their community using Bunchball gamification. They created a personalized experience with missions, peer recognition, and leaderboards. This approach led to higher engagement and faster onboarding. Discover how this strategy transformed their community in the full case study.
Case Study
A major financial institution aimed to attract new customers with a summer promotion. Using behavioral economics, they offered an instant-win game and a high-profile sweepstakes, shifting their focus to mobile advertising. This approach led to record-breaking results. Discover how this innovative strategy transformed their customer acquisition in the full case study.
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Today the average American household is enrolled in around 29 different loyalty programs. But, on average, they are only truly active in about 4 or 5 of them. But how many of these companies have truly earned the right to your attention?