Driving record tire sales in eight weeks
A national retailer aimed to grow tire sales during an eight‑week seasonal push, motivating associates to sell more than their established baselines.
RESULTS
84% exceeded baseline, sales increased by 25,000 tires (71% YoY lift), every quintile grew, and participants averaged 24% higher sales than non‑participants.
Industry
Automotive
Problem space
Sales team motivation
Services
Contests and incentives
Rewards
Technology
GoalQuest
Challenge
A national retailer aimed to grow tire sales during an eight‑week seasonal push, motivating associates to sell more than their established baselines.
Solution
We deployed a Challengepoint™ structure offering incremental points per set plus a bulk payout for meeting stretch goals. Claims were submitted through a third‑party platform while credits posted in our system.
Results
84% exceeded baseline, sales increased by 25,000 tires (71% YoY lift), every quintile grew, and participants averaged 24% higher sales than non‑participants.
