Segmented stretch goals drive growth
Four sales channels were tasked with selling mobile lines to existing customers. Diverse performance levels required custom segmentation and relevant goal paths.
RESULTS
57% exceeded baseline and 42% hit stretch goals; overall performance rose 24%, adding nearly 1,700 incremental connects in four weeks for a 3.1:1 ROI.
Industry
Telecommunications
Problem space
Employee engagement
Services
Contests and incentives
Rewards
Technology
GoalQuest
SalesMaker
Challenge
Four sales channels were tasked with selling mobile lines to existing customers. Diverse performance levels required custom segmentation and relevant goal paths.
Solution
Using GoalQuest, each channel and participant group self‑selected stretch levels based on tailored baselines. The structure aligned effort across varied teams.
Results
57% exceeded baseline and 42% hit stretch goals; overall performance rose 24%, adding nearly 1,700 incremental connects in four weeks for a 3.1:1 ROI.
