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Case studies, webinars, and thought leadership

Measurable results stem from in-depth research, so we make our research content available for you to read as you please.

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  • Six diverse young adults stand in a row using digital devices, with the text “Turn engagement into results with gamified incentive programs” displayed above them on an orange gradient background.

    Article

    From recognition to results

    Traditional incentive programs were built to reward excellence, but they often forget to motivate improvement. Businesses need to motivate beyond the top 5% if they want to stay competitive. They need a system that inspires everyone to do their best work.

  • A woman with curly hair looks at her phone and smiles. Text on the left says: Personalization is essential to your marketing strategy. The words essential and marketing strategy are highlighted in yellow.

    Article

    Levels of personalization in content strategy

    When customers sift through the promotional messages that flood their inboxes and social media feeds, which ones are they most likely to give their full attention to?

  • Text on a dark background reads, How can AI change your recognition strategy? with AI and your in bold. Colorful, wavy light patterns in orange, pink, and blue decorate the lower part of the image.

    Article

    AI-powered recognition: Delivering results from day one

    We’ve always believed that recognition can transform the employee experience. When done well, recognition is timely, meaningful, and drives real behavior change. But what if we could make it even more impactful, personalized, engaging, and effortless?

  • A person in a white shirt pushes three wooden blocks with sad faces. The text reads: The most expensive recognition program is the one that doesnt produce outcomes.

    Article

    9 things to consider when choosing a recognition and reward program

    Recognition should not be just a “nice-to-have.” It should fuel a company’s strategic imperatives. But not all recognition and reward programs are created equal.

  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Case Study

    Marketing campaign increases pipeline

    A financial services firm wanted to drive newly converted clients to make appointments with sales reps. Their goal was to convert these clients to their corporate payment services offerings.

  • A person’s hand holds glowing icons of people, a target, and arrows. The text reads, “A loyal customer is worth two potential customers at the top of the sales funnel.”.

    Article

    The secret weapon for B2B marketing success

    When companies nurture their repeat customers, they generally enjoy more predictability in their sales and get a better return on their marketing efforts rather than churning through millions of prospects. This is where a thoughtfully designed, custom-made loyalty program can make a difference.

  • Colorful backpacks lined up on a surface outdoors with the text: Turn every award moment into a lasting brand experience. appearing on the left side of the image.

    Article

    Beyond swag: How strategic merchandise inspires action and strengthens brands

    For marketing and sales leaders, the challenge isn’t just about brand visibility: it’s about driving action, fostering loyalty, and creating moments that matter. Merchandise and awards should do more than just bear a logo; they should solve business challenges in a way that inspires and motivates.

  • A yellow paper airplane follows a dotted upward path above ascending bar graphs. Text reads: How does recognition help you reach your big goals? with recognition and your big goals? highlighted in orange.

    Article

    Recognition’s impact on business results

    At BI WORLDWIDE, we help our clients deliver real, tangible results through our recognition programs. When we ask program owners about their big goals, we often hear things like “improve culture” or “create a sense of purpose.” These are great goals, and we can certainly help with them. But that’s not what we’re asking.

  • A person holds and uses a smartphone, smiling, beside text that reads: How do you keep the pace with loyalty in a click-and-swipe world? on an orange and blue geometric background.

    Article

    Building loyalty in a click-and-swipe-world

    In a digital world that demands seamless, instant interactions, loyalty programs must be just as convenient as any service we use. After all, our wireless devices are the first things we reach for to make payments, get “face time,” and manage our lives.

  • A smiling, bearded man in a blazer stands confidently with arms crossed. Behind him are blurred colleagues. Text reads: Boost your company culture with evidence-based tactics.

    Article

    Recognition’s impact on company culture

    When we think about companies with outstanding cultures, we often imagine trendy office spaces with exposed brick walls, open layouts, free drinks, and foosball tables. Similarly, when AI thinks of a great workplace culture, it shows images of young, overly cheerful employees around a reclaimed wood table, surrounded by colorful Post-it® notes.

  • Three yellow paper airplanes fly on a blue background alongside the text: Designing a successful contest doesn’t have to be hard.

    Article

    Overcoming obstacles to contest design

    Picture this scenario: you’re in a meeting and sales are down. As you brainstorm ideas with your team, you suggest running a sales contest to close out the quarter strong. Your boss thinks it’s a genius idea and tasks you with designing a program to launch next week.