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WEBINAR: Goals, games and gamification

Gamification is no secret to the business world, but how do you use it to motivate and engage people in effective and measurable ways? The answer: goal setting. Goals are the foundation of what we do. By defining your goals, you can discover how to best leverage game mechanics to achieve results. 

Listen to this webinar to hear Monique van den Berg, Senior Manager of Community Engagement at Atlassian, William Johnson, Vice President of Sales and Channel at BI WORLDWIDE, and Lea Sorrentino, Managing Director of Gamification at BI WORLDWIDE, discuss different business goals and the dynamic solutions that can be used to achieve them, such as: 

  • Leveraging game mechanics - in short, fast-paced initiatives to boost sales
  • Utilizing gamification to develop long-term habits that motivate audiences to hit larger goals and key performance indicators over time 
  • How gamified journeys can increase product knowledge and proficiency, while simultaneously driving sales

Monique van den Berg

Senior Manager, Community Engagement, Atlassian

Monique van den Berg is the Senior Manager of Community Operations for Atlassian, CMX’s inaugural Community of the Year winner in 2019. She launched and managed the gamification program on the Oracle Community before moving to Atlassian to launch and build their community, including a successful and ever-evolving gamification program. She has run workshops on gamification for the Community Roundtable and has consulted with numerous companies on launching and building their own engagement programs. 

William Johnson

Vice President, Sales and Channel, BI WORLDWIDE

William Johnson is a Vice President of Sales & Channel Solutions at BI WORLDWIDE. William has been helping companies change behaviors and deliver results for the past 20 years. William has worked with customers, sales managers, reps, distributors, dealers and HR executives in a variety of industries, ranging from telecommunications to financial services, to manufacturing, to food and beverage, to retail. He has leveraged a multitude of unique BI WORLDWIDE strategies and tools (Goal Setting, Gamification, the New Rules of Engagement® and Behavioral Economics) to drive sales activity and behavior change to drive results.

Lea Sorrentino

Managing Director, Gamification, BI WORLDWIDE

Lea Sorrentino is a Managing Director at BI WORLDWIDE who has worked with clients across industries with a focus on supporting and maximizing consumer/employee engagement, specializing in gamification. Sorrentino has almost ten years of strategy experience servicing notable customers like Atlassian. 

In addition to strategy, she stays routed in new media advancements as an Adjunct Professor of New Media Arts in Philadelphia. As a mixed media artist and writer who has had the opportunity of exhibiting her artwork nationally and internationally, she was recognized by the Walker Art Center as one of the Top 10 Artists to Watch. 

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