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Two smiling women stand together in a clothing store, surrounded by boxes and a laptop, with racks of clothes and an orange background behind them.

Retail Connect

Win the last four feet

Take retail associates’ brand loyalty, learning, and earning to the next level of success to create great customer experiences and convert more often at the point of sale.

Boost your brand’s sales and loyalty by empowering retail associates to become confident, enthusiastic sellers. Win the last 4 feet through an engaging and fun solution that blends personalized learning paths, gamification, seamless communication, rewards and actionable insights. Drive key KPIs and elevate your employee performance.

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Change behavior

Drive behavior change through mission design and gamification. Add game mechanics to motivate high-value action by sales employees and sustain meaningful engagement.

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Educate your associates

No two people learn the same way. And they shouldn’t. That’s why the best learning solutions are created to engage people at a time and place that’s convenient for them. Use targeted micro-learning opportunities to deliver the right lessons at the right time.

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Reinforce your message

The amount of information your sales people are presented with every day, hour, and minute continues to grow. Reinforce your messaging through strategic communications, capture and keep their attention, and stand out from the noise.

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Make it personal

Cut through the noise in a way customers and sales people can easily digest. Personalize information through audience segmentation and applied behavioral economics concepts to design emotional triggers and messaging authentic to each audience.

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Award to engage

Use milestone awards and rewards programs to motivate your sales people. When retail associates love what they do and love your brand, they’re inspired to spread the love.

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Use data to drive action

Collect meaningful data to inform decisions and unearth actionable insights you can use to improve your retail sales strategy quarter over quarter, and year over year.

The data is clear.

90%

average increase in units sold for highly-engaged users.

75%

increase in credit card applications year-over-year.

50%

reduction in turnover for 1+ year-tenured associates.

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Case Study

    Motivating program engagement to improve performance

    A large retail client wanted to increase program adoption within their employee audience during a key holiday season. See how their managers’ performance improved during the incentive.

  • Hands of two people using a credit card machine. One hand holds a credit card, and the other operates the machine. Text on the image reads, In retail, the last four feet makes all the difference.

    Article

    Winning the last four feet

    For brands operating in retail, success is determined by the ability to “win the last four feet” – the critical interaction between the customer and the retail associate. Regardless of the advertising budget, it can all be rendered ineffective if a competitor excels in that final interaction. Conversely, outperforming competitors in those crucial moments can offset their advertising spend.

  • Two cafe workers in aprons stand behind a counter. Text on the image reads: 80% of deskless employees have an electronic connection to their employers, but only 37% report receiving training on it.

    Insights Lab

    6 ways to engage deskless workers

    Deskless no longer means disconnected. The same tactics and resources that inspire your office employees can elevate your organization’s employee experience wherever work happens. Learn how companies are (not) communicating with their entire workforce and six ways to engage the deskless workers in your company.