Retail Connect
Win the last four feet
Take retail associates’ brand loyalty, learning, and earning to the next level of success to create great customer experiences and convert more often at the point of sale.
Boost your brand’s sales and loyalty by empowering retail associates to become confident, enthusiastic sellers. Win the last 4 feet through an engaging and fun solution that blends personalized learning paths, gamification, seamless communication, rewards and actionable insights. Drive key KPIs and elevate your employee performance.
Change behavior
Drive behavior change through mission design and gamification. Add game mechanics to motivate high-value action by sales employees and sustain meaningful engagement.
Educate your associates
No two people learn the same way. And they shouldn’t. That’s why the best learning solutions are created to engage people at a time and place that’s convenient for them. Use targeted micro-learning opportunities to deliver the right lessons at the right time.
Reinforce your message
The amount of information your sales people are presented with every day, hour, and minute continues to grow. Reinforce your messaging through strategic communications, capture and keep their attention, and stand out from the noise.
Make it personal
Cut through the noise in a way customers and sales people can easily digest. Personalize information through audience segmentation and applied behavioral economics concepts to design emotional triggers and messaging authentic to each audience.
Award to engage
Use milestone awards and rewards programs to motivate your sales people. When retail associates love what they do and love your brand, they’re inspired to spread the love.
Use data to drive action
Collect meaningful data to inform decisions and unearth actionable insights you can use to improve your retail sales strategy quarter over quarter, and year over year.
The data is clear.
90%
average increase in units sold for highly-engaged users.
75%
increase in credit card applications year-over-year.
50%
reduction in turnover for 1+ year-tenured associates.
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
Why holiday retail strategies succeed or fail at the frontline
The holiday season may still feel far off, but peak retail performance is built months before seasonal hires ever step onto the floor. Organizations that prepare the frontline now will be in a stronger position when the stakes are highest.
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Case Study
Motivating program engagement to improve performance
A large retail client wanted to increase program adoption within their employee audience during a key holiday season. See how their managers’ performance improved during the incentive.
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Article
Winning the last four feet
For brands operating in retail, success is determined by the ability to “win the last four feet” – the critical interaction between the customer and the retail associate. Regardless of the advertising budget, it can all be rendered ineffective if a competitor excels in that final interaction. Conversely, outperforming competitors in those crucial moments can offset their advertising spend.