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Home Ripple CX
A water droplet creates ripples on a smooth blue surface. On the right, the logo “RIPPLE CX” and the tagline “customer appreciation & recognition” are displayed against a gradient background.

Ripple CX

Customer appreciation and recognition

Our approach to customer appreciation and recognition creates a ripple effect for both you and your customers, winning them over now and setting them up to spread the word and keep coming back. ​

Whether experiencing new touchpoints or enhancements to existing ones, customers remember such standout moments and respond with repeat business — generating a high, significant, ​return on investment for you.

These moments lead to desired behavior ​ completion and optimized purchase ​behaviors in the short term, as well as ​improved retention, NPS, and ​lifetime value in the long term.

A diagram with four colored sections around a central “RIPPLE CX” circle. The sections are: Development (blue), Retention (pink), Amplify (purple), and Acquisition (orange), each listing related customer experience actions.

The behavioral economics of customer appreciation and recognition

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High efficacy rewards and experiences

The most effective rewards are repeatable, promotable, and sociable — these are the characteristics of high efficacy rewards. They produce a ripple effect of positive sentiment and behaviors from the recipient.

The endowment effect

When you give someone a physical gift, it often becomes more than just an object — it can hold emotional value that goes far beyond its cost. ​ If the gift is rare or hard to find, its limited availability makes it feel even more special and desirable. This idea doesn’t just apply to items — it works for memorable experiences, too!

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Illustration of a person icon with circular arrows pointing to a casino chip featuring a dollar sign, representing financial transactions or exchanges.

Reciprocity

Giving a gift triggers a desire to return the favor.

A colorful gift box with “Thank You” text, an open lid showing a card reading “enjoy,” and a black Beats speaker inside. The box features a gamer illustration and customizable company branding.
A blue gift box with yellow paper filler, a yellow tumbler labeled Company, and an insert card reading [First Name], we value everything you do. Another box with company branding and marketing materials is displayed nearby.
A branded gift kit with headphones, a congratulatory card, a thank you card with colorful dots, and a red bubble mailer containing a card and a lanyard, all featuring company branding and placeholder text.

An investment that pays back in waves

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Micro level

  • Immediate customer sentiment
  • Optimal purchase behaviors
  • Other targeted/desired behaviors
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Macro level

  • Retention
  • Lifetime value
  • Long term customer sentiment/NPS

Effortless end-to-end solutions

We’ll work in partnership with you to design surprise-and-delight moments that happen at the right time, with the right expression of appreciation — with your logo and branding — personalized for your customer.

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Marketing strategy

Strategy development

  • Discovery
  • Program strategy
  • Program design
  • Campaign design
  • Applied behavioral economics
  • Lifecycle mapping
  • Financial assessment

Post-launch

  • Proactive analytics-based insights
  • Program expansion and evolution
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Analytics

Program design support

  • Rule structures
  • Modeling and proformas
  • Forecasting

Program analysis

  • Performance tracking
  • Prescriptive and predictive analytics
  • Data visualization
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Rewards

Reward Marketplaces

  • Merchandise
  • Travel and experiences
  • Mastery classes
  • Choice-based redemption

Reward Design

  • Reward sourcing
  • Reward collection curation
  • Customization and brand expression

Reward Fulfillment

  • Recipient experience
  • Fulfillment and delivery
  • Customer service
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Creative Services

Ad-hoc

  • ADA compliance (WCAG AA 2.1)
  • Art direction and graphic design
  • Brand awareness and identity
  • Content and creative strategy
  • Copywriting
  • Value proposition development

Digital and print

  • Animations and videos
  • Brochures
  • Direct mail
  • Emails
  • PDFs
  • Social media assets
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Technology

Development

  • Website and communications
  • Program rules and logic
  • CMS and administration
  • Audience smart
  • Segmentation and targeting
  • Email and SMS
  • Mobile wallet objects
  • WCAG AA 2.1

Security

  • Participant and program database
  • Data integration point
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Print and production

Print

  • Offset
  • Digital

Shipping

  • Domestic
  • International

Fulfillment

  • Dimensional mailings
  • Mass mailings
  • Bulk

Secure data handling

  • Personalized
  • Variable
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Global reach

Domestic and international fulfillment and shipping

Our work speaks for itself

View All Case Studies
  • A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.

    Strategic marketing campaign shifts long-term buying patterns

    A major beverage bottler wanted to acquire customers who had never purchased or win-back customers who had not purchased in the past 3 months to deliver incremental revenue and shift purchase patterns.
    Learn More
  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Marketing campaign increases pipeline

    A financial services firm wanted to drive newly converted clients to make appointments with sales reps. Their goal was to convert these clients to their corporate payment services offerings.
    Learn More