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Home Ripple CX
A water droplet creates ripples in a calm blue surface. The text RIPPLE CX customer appreciation & recognition appears in the lower right corner with a circular design.

Ripple CX

Customer appreciation and recognition

Our approach to customer appreciation and recognition creates a ripple effect for both you and your customers, winning them over now and setting them up to spread the word and keep coming back. ​

Whether experiencing new touchpoints or enhancements to existing ones, customers remember such standout moments and respond with repeat business — generating a high, significant, ​
return on investment for you.

These moments lead to desired behavior ​ completion and optimized purchase ​behaviors in the short term, as well as ​improved retention, NPS, and ​lifetime value in the long term.

A circular flowchart for Ripple CX outlines four stages: Acquisition (enrollment, consideration, trial), Development (activation, onboarding), Retention (recognition, renewal), and Amplify (referral, review).
A yellow circle with a line drawing of an open box and a heart rising out of it, surrounded by small sparkles, symbolizing giving or care. White and gray rings border the circle.

High efficacy rewards and experiences

There are many ways to express appreciation, but the most effective leverage the power of repeatable,  promotable, and sociable rewards and experiences. High impact rewards and experiences create ripples. Not only are customers motivated to bring you repeat business, but they are more likely to offer positive reviews and encourage word-of-mouth referrals. Loyalty management nurtures ​ the customers you have and attracts new ones.

The endowment effect

When you give someone a physical gift, it often becomes more than just an object — it can hold emotional value that goes far beyond its cost. ​ If the gift is rare or hard to find, its limited availability makes it feel even more special and desirable. This idea doesn’t just apply to items — it works for memorable experiences, too!

A yellow circle with a blue outline of a package, a star, a heart, and a dollar sign above it, symbolizing value, care, and cost of a package. White and gray concentric rings surround the circle.
A circular icon with a yellow background shows a dollar sign and a heart, connected by two curved arrows, symbolizing the exchange between money and goodwill or charity.

Reciprocity

Giving a gift triggers a desire to return the favor.

An investment that pays back in waves

Micro level

  • Immediate customer sentiment
  • Optimal purchase behaviors
  • Other targeted/desired behaviors
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Macro level

  • Retention
  • Lifetime value
  • Long term customer sentiment/NPS

Effortless end-to-end solutions

We’ll work in partnership with you to design surprise-and-delight moments that happen at the right time, with the right expression of appreciation — with your logo and branding — personalized for your customer.

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Marketing strategy

Strategy development

  • Discovery
  • Program strategy
  • Program design
  • Campaign design
  • Applied behavioral economics
  • Lifecycle mapping
  • Financial assessment

Post-launch

  • Proactive analytics-based insights
  • Program expansion and evolution
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Analytics

Program design support

  • Rule structures
  • Modeling and proformas
  • Forecasting

Program analysis

  • Performance tracking
  • Prescriptive and predictive analytics
  • Data visualization
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Rewards

Reward Marketplaces

  • Merchandise
  • Travel and experiences
  • Mastery classes
  • Choice-based redemption

Reward Design

  • Reward sourcing
  • Reward collection curation
  • Customization and brand expression

Reward Fulfillment

  • Recipient experience
  • Fulfillment and delivery
  • Customer service
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Creative Services

Ad-hoc

  • ADA compliance (WCAG AA 2.1)
  • Art direction and graphic design
  • Brand awareness and identity
  • Content and creative strategy
  • Copywriting
  • Value proposition development

Digital and print

  • Animations and videos
  • Brochures
  • Direct mail
  • Emails
  • PDFs
  • Social media assets
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Technology

Development

  • Website and communications
  • Program rules and logic
  • CMS and administration
  • Audience smart
  • Segmentation and targeting
  • Email and SMS
  • Mobile wallet objects
  • WCAG AA 2.1

Security

  • Participant and program database
  • Data integration point
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Print and production

Print

  • Offset
  • Digital

Shipping

  • Domestic
  • International

Fulfillment

  • Dimensional mailings
  • Mass mailings
  • Bulk

Secure data handling

  • Personalized
  • Variable
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Global reach

Domestic and international fulfillment and shipping

Our work speaks for itself

View All Case Studies
  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Winning over brand-loyal distributors

    A construction product manufacturer boosted nationwide sales and loyalty through the Contractor Rewards program, where contractors earned points for purchases. The test market saw significant growth, leading to a national launch. Strategic promotions further enhanced revenue. See the full results.
    Learn More
  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Increasing contractor loyalty

    A plumbing manufacturer sought data on customers specifying, paying for, and installing their products. By joining the Contractor Rewards program, they targeted general contractors and sub-contractors, earning preferred brand status and gathering valuable customer data. Discover how this strategy led to increased sales and customer loyalty in our case study.
    Learn More
  • A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.

    Ready, set, travel!

    A major beverage manufacturer aimed to drive targeted void closures and deliver incremental revenue for a specific brand. We developed a multi-channel campaign to build awareness and motivate purchase behaviors. Discover how this strategy exceeded expectations in our case study.
    Learn More