Service is more than just time.
Employees bring more than tenure; they contribute skills, support, training, achievements, and leadership. When we recognize service, we celebrate the journey, not just the time. We believe every year should be acknowledged and milestones should be celebrated.
Acknowledge every year. Celebrate milestones. Drive engagement.
Every year of service matters. HR leaders play a critical role in fostering a culture of appreciation. When you recognize each year of commitment, celebrate key milestones, and acknowledge growth, you reinforce loyalty, motivation, and a connection to the organization.
Why this matters for HR leaders:
- Strengthens employee engagement and retention
- Aligns with Total Rewards strategy
- Reinforces an employee-first culture
- Creates meaningful, memorable moments
Key milestones and recognition strategy
Onboarding
Take the first step in the journey.
Year 1
Lay the foundation for engagement.
Year 3
Strengthen commitment.
Every 5 Years After
Acknowledge long-term impact.
Retirement
Celebrate leadership and tenure.
What meaningful recognition looks like
Leader-Led
Managers drive recognition, making it personal.
Peer-Celebrated
Encourage a culture of appreciation.
Personalized and Choice-Driven
Employees receive rewards that align with their preferences.
Look Back and Look Ahead
Create opportunities to recognize accomplishments and future possibilities.
Equitable Experience
Meet local needs and ensure equitable experiences across the organization.
What makes our Service Anniversary programs different
We transform time-based transactions into moments employees value and remember. We celebrate time and personal impact to create a stronger connection between your employees and your organization. With flexible award options – from curated collections to point-based marketplaces – and global execution, we help you build loyalty and elevate the recognition experience.
Account Support
More than awards and a platform, we provide partnership. A dedicated account team helps your team make informed decisions, and provides ongoing guidance across the globe.
True Global Presence
We have employees in international markets, which allows us to provide localized support, duty-free delivery, and in-country invoicing for tax advantages. Tailor your program to meet regionalized needs while ensuring equitable experiences, compliant disciplines, and broad organizational oversight.
Impactful Programs
Transform how people perceive and connect with your culture in a positive way. We study human behaviors, understand what motivates and matters, and then apply those theories to our solutions, recommendations, awards, and technology.
Our work speaks for itself
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Turning global recognition into daily impact
A global healthcare technology company wanted to build off the momentum generated with their enterprise-wide recognition program. See how they engaged their global workforce on Employee Appreciation Day.Learn More -

Tapping into success
A large beer manufacturer aimed to gain market share in the Economy beer segment by motivating Distributor Sales Representatives (DSRs) to set up retail displays. Using a rewards-based incentive platform, DSRs submitted display claims and earned points. The program led to a significant increase in claims, doubling the number of cases sold and achieving a 4:1 ROI. Discover the full story and results in our case study.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
How to turn new hires into long-term contributors
Onboarding is more than a checklist; it’s a defining moment in the employee experience. And it matters more than ever. Over one-third of new hires say they plan to leave their companies within the first year. But when onboarding is done right, it can flip that script entirely.
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Case Study
Turning global recognition into daily impact
A global healthcare technology company wanted to build off the momentum generated with their enterprise-wide recognition program. See how they engaged their global workforce on Employee Appreciation Day.
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Article
9 things to consider when choosing a recognition and reward program
Recognition should not be just a “nice-to-have.” It should fuel a company’s strategic imperatives. But not all recognition and reward programs are created equal.