Motivating program engagement to improve performance
A large retail client wanted to increase program adoption within their employee audience during a key holiday season. See how their managers’ performance improved during the incentive.
RESULTS
After the incentive was over, adoption rose to around 75% of the active employee base, an increase of over 50% in just three months.
Industry
Retail
Problem space
Employee engagement
Services
Gamification
Incentives
Rewards
Technology
DayMaker
Nitro by Bunchball
Improving performance in a retail environment
A large retail client wanted to increase program adoption within their employee audience. They have an employee program that has produced great results, and users with higher engagement in the platform are shown to have higher levels of performance. The client decided that store managers would be the best driver of performance and employee engagement.
A key holiday season was coming up, and it was identified as the opportunity to focus on training, soft skills, and driving performance within their employees.
Using data insights to drive retail performance
We used reporting and insights from the client’s existing gamification program to create this incentive. Managers and
loyalty champions were provided weekly progress reports towards their quarter-long goal. Managers were also given insight into stores and employees who weren’t as engaged.
Awards were provided based on the achievement of engagement goals set by the client. Mini spiffs were also available for the employee audience as additional drivers to the program.
Prior to this quarter-long incentive, adoption of the program was around 50% of the active employee base after approximately one year of the program being live. Knowing that performance rose significantly for those with higher levels of engagement, the client wanted to get as many employees in and get them as active with the program as possible.
An increase in adoption
Adoption of the program increased significantly during the incentive window. After the incentive was over, adoption rose to around 75% of the active employee base, an increase of over 50% in just three months. In the final month of the incentive, more users (both new and returning) were engaged and completing training missions than in the entire first year.
The average percent-to-goal for districts who completed this challenge was 104%, meaning they exceeded the KPI goal set for them, compared to 96% to goal on average for those who did not meet the engagement threshold set.
The performance rate among users at the highest levels in the program was nearly 50% higher than
those who haven’t been active.
