Rewarding producer attention

In today’s competitive insurance market, standing out isn’t just about offering the right products; it’s about earning the trust and loyalty of the producers who drive the sales. For our insurance client, this meant creating a strategy that went beyond the ordinary by directly engaging the producer and rewarding them for their work. The Producer Rewards program is a thoughtfully designed, robust framework that inspires producer loyalty to the insurance company and keeps the client top-of-mind when producers are making their valuable recommendations.

Meet producers where they are

Many competitor programs reward the insurance brokers, keeping the incentives at a higher level, above the individual contributors responsible for making the sale. We flipped this concept on its head and instead built a program that was producer-first. Through seasonal sales contests, behavior-based recognition, and rewards for continued learning, the Producer Rewards program ensures that the client remains the preferred choice over competitors.

Impactful results

At its core, the success of the Producer Rewards program lies in its ability to deliver meaningful, personalized value. By directly tying rewards to producers’ efforts, the program fosters a sense of ownership and recognition that other insurance incentive programs often lack. Combined with high-value rewards and consistent engagement opportunities, the program stands out as a model for driving loyalty and performance in the insurance industry.

In first year of launch, the program delivered a 3% YOY increase to customer retention, which translated to a $1.6M return on the client’s investment (4:1 ROI). This program has now been in place for 10 years and has grown to include eight different state-owned programs with over 1,000 Producer participants.