A man wearing glasses and a black sweater sits on a dark sofa, smiling with his hand on his chin. Next to him is a chalk-drawn target with a yellow dart hitting the bullseye.

Why doubling commissions doesn’t double sales

The blind spot in your incentive strategy

Most organizations are asking the wrong question: “What rewards do employees want?” The answer is usually cash—but behavioral economics and modern motivation science show that what people say they want isn’t always what drives stronger performance. Real impact comes from understanding how motivation actually works, especially across the middle of the workforce where the greatest opportunity for lift often exists.

Dr. Brad Shuck , Professor, Human Resources and Organizational Development, University of Louisville; Co-founder, OrgVitals; Owner, LEAD Research, LLC More about the author

Watch this webinar to hear Dr. Brad Shuck, University of Louisville professor and globally recognized expert in employee engagement, as he shares evidence-based strategies to unlock smarter, more effective performance across your workforce.

You’ll learn:

How to apply behavioral economics principles to inspire every level of your workforce
Why your middle performers represent your greatest opportunity for growth and what reliably motivates them
Which types of rewards drive the most impact (and which popular options fall flat)