Delta Airlines calls on BI WORLDWIDE for an ambitious, all-employee corporate event that captures and celebrates the airline’s global reach.
Some might say this was the party of the century but it was more than a party; it was an immersive experiential marketing experience designed to strengthen the bond between Delta and its employees. More than 25,000 Delta employees and family members registered for the one-day event, which included a German biergarten, more than 70 authentic street performers from around the world, an employee talent show and a concert from Fitz and the Tantrums.
As Delta Airlines approached its 10th all-employee celebration, they were ready for a refresh. BI WORLDWIDE completely overhauled the annual event and created a “global street party” theme that directly tied back to the airline’s global footprint.
BI WORLDWIDE stayed true to their name, tapping into their international resources to pull out all the stops. The goal: leave each participant feeling honored, included and full of reignited excitement to be a part of Delta. Employee surveys prove what everyone at the event already felt: This experiential marketing event was a success of global proportions.
See what goes into creating a memorable experience that delivers results
Delta came to BI WORLDWIDE to create a send-off that could be enjoyed by five decades worth of employees, customers and fans of this aircraft.