Let's Connect

* indicates required fields

By entering your name and email you agree to the processing of your personal data as described within the Privacy Notice.
Home Customer Loyalty
Two cappuccinos with heart-shaped latte art sit on saucers with spoons on a wooden table. The cups are placed diagonally opposite each other, one on a green saucer and one on a gray saucer. The background has a soft gradient effect.

Customer Loyalty

Real loyalty takes more than points and perks. We dig deeper, driving the behaviors that matter, fine-tuning every stage of the journey, and sparking emotional connections that last. Wherever your customers are, we make sure they stick with you.

Lifecycle optimization

The blueprint for lasting loyalty.

handshake shaped like a heart

Acquire

Turn awareness into action—and action into loyalty. Lay the groundwork to win customers from day one.

bar graph going up

Develop

From onboarding to upselling, your customers are your most valuable assets. Build a lasting relationship.

person icon inside circle of arrows

Retain

Transactions are just the beginning. Build recognition and trust to keep them coming back for more.

megaphone

Amplify

Turn happy customers into vocal fans. Fuel advocacy and spark meaningful engagement.

With your customers every step of the way.

We don’t do ordinary loyalty programs. We redefine them. Our solutions evolve with your audience, delivering results that are fast, measurable, and powered by the science of behavioral economics.

Capabilities

  • Strategy and program design
  • Analytics and insights
  • Full creative services
  • Technology development
  • Printing and fulfillment
  • Call center (IB, OB, and IVR)
  • Email and SMS
  • Mobile Wallet objects
  • Incentives and rewards

Solutions

  • Customer loyalty programs
  • Channel loyalty programs
  • Behavior change programs
  • Member/patient engagement
  • Customer appreciation and gifting
  • Lifecycle marketing
  • Interactive marketing
  • Direct marketing
  • Omni channel campaigns

Every metric tells a story.

15.3%

average increase in customer engagement

$100M

annual incremental revenue by loyalty solutions

83

Net Promoter Score – according to Bain & Co, above 80 is world-class

Solutions

Close-up of colorful t-shirts on wooden hangers, featuring red, blue, yellow, and white shirts. In the foreground, a beige baseball cap and a bright yellow mug are placed together.

Branded Merchandise

build a merchandise strategy that resonates with your employees and customers to keep your brand top of mind.

Read More
A vintage padlock surrounded by a circle of nine old-fashioned metal keys on a rustic wooden surface. The arrangement forms a radial pattern with the padlock in the center.

Gamification

Harness the power of gamification to engage your customers, employees, and partners to do more within the systems that matter to your business.

Read More
Abstract image featuring layered, curved shapes with a gradient of orange, yellow, and red hues. The design creates a sense of depth and movement from left to right, with smooth transitions between colors.

Communications

Capture and keep their attention, and stand out from the noise.

Read More

Loyalty shows.

View All Case Studies
  • A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.

    Strategic marketing campaign shifts long-term buying patterns

    A major beverage bottler wanted to acquire customers who had never purchased or win-back customers who had not purchased in the past 3 months to deliver incremental revenue and shift purchase patterns.
    Learn More
  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Marketing campaign increases pipeline

    A financial services firm wanted to drive newly converted clients to make appointments with sales reps. Their goal was to convert these clients to their corporate payment services offerings.
    Learn More
  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Winning over brand-loyal distributors

    A construction product manufacturer boosted nationwide sales and loyalty through the Contractor Rewards program, where contractors earned points for purchases. The test market saw significant growth, leading to a national launch. Strategic promotions further enhanced revenue. See the full results.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A woman with curly hair looks at her phone and smiles. Text on the left says: Personalization is essential to your marketing strategy. The words essential and marketing strategy are highlighted in yellow.

    Article

    Levels of personalization in content strategy

    When customers sift through the promotional messages that flood their inboxes and social media feeds, which ones are they most likely to give their full attention to?

  • A person’s hand holds glowing icons of people, a target, and arrows. The text reads, “A loyal customer is worth two potential customers at the top of the sales funnel.”.

    Article

    The secret weapon for B2B marketing success

    When companies nurture their repeat customers, they generally enjoy more predictability in their sales and get a better return on their marketing efforts rather than churning through millions of prospects. This is where a thoughtfully designed, custom-made loyalty program can make a difference.

  • A person holds and uses a smartphone, smiling, beside text that reads: How do you keep the pace with loyalty in a click-and-swipe world? on an orange and blue geometric background.

    Article

    Building loyalty in a click-and-swipe-world

    In a digital world that demands seamless, instant interactions, loyalty programs must be just as convenient as any service we use. After all, our wireless devices are the first things we reach for to make payments, get “face time,” and manage our lives.